Communicating With Groups
Newsletters are by far the most powerful way to communicate with a group—any
group—on a regular basis. By 'group', I mean any bunch of people who share something in
common. Members of a family, for instance, or club, church etc. Employees, volunteers (for a
non-profit organization), customers, clients, prospects—each of these groups is a perfect
candidate for a regular newsletter. A group might be tightly-knit, such as a geographic
community (group of dwellings, a whole town, etc) or they might be scattered across the
country (or even the world) but still be a group with something in common, like the
disabled, car enthusiasts, coin collectors, young mothers and so on.
Paper Or Electronic?
Newsletters can be great fun, they can also be very profitable, or they might just
be part of a work project. Whatever your particular angle, 101 Newsletter Answers is here to help. We
specialize in the areas of content creation and acquisition and, following on from
that, using content to build a loyal readership.
And we don't differentiate between newsletters printed on paper, 'ezines'
transmitted electronically, or static web newsletters, either. We believe that a
newsletter is a newsletter regardless of how it's delivered to the reader.
Effective Newsletters
The emphasis here is on effective newsletters, which means we focus on content
and usage.
We admit to being slightly biased towards helping SOHO (Small Or Home Office)
workers, the self-employed, and other people who work from home. That's where our
expertise originates. However, whether you are in a micro-business or a
multi-national, belong to a non-profit organization or just want to keep in regular
touch with family and friends, we've tried to provide material here that you may find
useful.
We want to help everyone enjoy the very satisfying and (if you want to turn a
profit) very rewarding field of newsletters.
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Super Time-Savers
Newsletter Content (and much more)
ClipCopy provides more than 6000 ways to save you time and money AND helps
cultivate readership loyalty in your newsletter. That's the number of
ready-made articles, jokes, quotations, amusing facts and anecdotes, quizzes,
word puzzles etc. it makes available for copying and pasting directly into your
newsletters. It really can save you hours of precious time and hundreds
of dollars. (more...)
How To Write A Newsletter
An excellent 'package' that contains, amongst other things, hundreds of
copyright-free articles, a wide selection of DTP newsletter templates, and the
complete How-To Write A Newsletter manual in ebook form. We recommend
this toolkit, whether you want to publish in print or on the Internet. (more...)
Newsletter Templates
There are plain text newsletter templates as well as two sets of HTML
newsletter templates available on the 101 Newsletter Answers site. Of the
latter, one package comes as part of a software program (called the Ezine
Machine) that generates HTML ezine issues on the fly. It is a true
'fill-in-the-blanks' system for creating HTML ezines from start to finish. (more...)
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