Email Marketing For Retailers
Foreword By Mike Alexander
The following article on email marketing for retailers has kindly been submitted for your enlightenment by Pri Anish Vag, to whom we are very grateful. As stated in the article, this form of customer contact is not used to anything like the extent that is warranted by the amount of goodwill it can generate. Now that the Internet is maturing, perhaps that will start to change.
Contact Method
Email marketing is a contact method that is highly undervalued and underused by retailers. It is a tool that can be used to great effect by traditional retailers but hardly ever is. The main advantage with this form of marketing and advertising is that it is free.
It is also a medium that can put products and services straight in front of potential customers. It can also be tailored to individual customers’ needs and provide a direct link to a website that sells the products or services it mentions.
It has been proved that most customers do not necessarily buy a product or service upon the first contact with the seller. Indeed it can take up to 8 or 10 contacts before a customer buys. Given this, the retailer of goods and services who can maintain contact over a long period of time will be the retailer that is uppermost in the customer’s mind at the point at which they are ready to buy. However, the trick is to keep in the customer’s mind without boring them.
Keep Them Interested
- Image via Wikipedia
- Image via Wikipedia
Therefore the contacts that are made must be something of interest to the customer. For example, the wine packaging retailer (www.Wine-Bag.co.uk) which sells gift packaging for wine, is offering a service by which customers can log onto the website and sign up for a series of gift wrapping tutorials.
These tutorials show how ribbons and bows sold by the retailer can be combined with boxes and bags, also sold by the retailer, to enhance gifts and turn otherwise bland products into an attractive gift using easy and quick presentation and wrapping techniques.
The Art Of Giving
Not only is it essential that the email contact is something of interest but it is also important that there also be an element of the promotion that is also free. Let’s face it, everybody loves a freebie! In the example described, the emails feature a link to a video that provides free knowledge about how to put together attractive, elegant, yet simple to implement gift packaging.
About the Author
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Acquiring the right mindset is the most crucial requirement for success online and most often the most neglected. In the world of affiliate marketing this area is normally left up to each person to acquire.