Email Marketing Tips

March 15th, 2010 by Mike

Foreword By The Editor

This article, written by Pri Anish Vag, presents a simplified outline of project activities that need to be developed by businesses looking into the possibility of marketing by email.
Mike Alexander
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Promotional Activity

Email marketing is an essential promotional activity for businesses in today’s economy and commercial landscape. It is obviously more important for online companies than traditional bricks and mortar firms but nevertheless it applies to both.

Creating The Emails

: Image by Appfrica via Flickr

The first step is to produce a set of emails that are informative and interesting to your customer. Studies show that customers need an average of 7-10 contacts before they will engage in making a transaction.

Sending Out The Emails

The next step is actually sending out the emails. Before this can even take place though, a customer database and an understanding of what your customers want, must be developed. For trade customers, the best way to build up this list is to ‘cold call’ (visit potential customers face to face or, sometimes, by telephone). Lists can be created using a number of methods including free sources (marketing list companies are often a waste of time).

An Example

Wine-Bag.co.uk, which sells gift packaging for wine, have developed a list of contacts from various sources. These sources include lists found on wine advertising portal magazines (such as ‘Decanter’), visiting trade shows, collecting business cards, and of course, actual people that have bought from their site. A great way to generate leads also is through a website email sign-up facility. This means offering something for free in return for the customer’s contact details.

Autoresponders

Once the database has been developed, technology comes into play that can really take the pain out of email marketing. Email autoresponders are software applications that can automatically send emails out to your customers. They can be configured to feed from the database and once loaded up with all the email text, they can send emails out periodically according to a pre-conceived schedule. Sometimes they can even be configured to segment the database to send mails to different customer groups at different points in the week.

About The Author

For the best quality wine bags and boxes, as well as, an excellent collection of wine bottle bags, please visit http://www.wine-bag.co.uk/. Get a totally unique version of this article from our article submission service.