Using The Power Of Newsletters To Communicate
Foreword By The Editor In this short but to the point article by Brian Tubbs, you will find some commonsense tips on one way to ensure that your emails get read: by getting them opened. You would probably be amazed to discover that more than 30% of the average marketer’s emails never even get opened. [...]
Foreword By The Editor This article by Gregg Housh covers that perennial old problem ‘spam‘, and the general insecurity and potential dangers that come with it. Email is basically an insecure communication method due to the ease with which an account may be opened (and abandoned when any nasty stuff might be suspected) and because, [...]
Foreword By The Editor This article, written by Pri Anish Vag, presents a simplified outline of project activities that need to be developed by businesses looking into the possibility of marketing by email. Mike Alexander For all your content needs go to ClipCopy Content Solutions Promotional Activity Email marketing is an essential promotional activity for [...]
Tags: advertising, autoresponders, blog, business, email advertising, leads, marketing by email, softwareForeword By The Editor The following article by Mark Victor Balotelli covers the use of anti-spam filtering for users of Microsoft Exchange. If you like this piece, be sure to read his thumbnail bio at the end of the article. Mike Alexander For all your content needs go to ClipCopy Content Solutions Spam Filtering Image [...]
Tags: email newsletter software, marketing by email, opt-in email marketing, spam filtering, spam reportingForeword By The Editor The following piece by Arthur Rewob covers email marketing for newbies or established marketers, who want to move into this area or improve their email results. It is included here because it is a well thought-out treatise on four of the most important steps that need to be taken. I hope [...]
Foreword By The Editor In accordance with our policy of including ‘email marketing‘ topics in this blog, we are pleased to post the following article by Matthew Krause. In it he espouses a few short and to-the-point tips on making your emails more acceptable and more likely to be read. Please also check out the [...]
Foreword By The Editor This article by John Stewart espouses the value of email marketing. Out of the many alternative marketing strategies available online, email marketing, or bum marketing as it is sometimes known, is still as relevant as ever; and probably will remain so. After all, ‘content’ will always be king of the Internet. [...]
Foreword By The Editor The following article on email marketing for retailers has kindly been submitted for your enlightenment by Pri Anish Vag, to whom we are very grateful. As stated in the article, this form of customer contact is not used to anything like the extent that is warranted by the amount of goodwill [...]
Foreword By The Author In Part (1) of this article we looked at targeted email marketing, first from the point of choosing an electronic newsletter (or ezine) over a transparently false ‘personal letter’ (unless, that is, you have a particular talent for creating them), and next we looked at what we need to know in order [...]
Foreword By The Author Put as simply as possible, targeted marketing means directing your promotional efforts at a specific group of potential prospects. In general, the easier it is to define the group concerned, the easier it will be to match their needs and wants with suitable products or services, as well as other things [...]
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