Select A Better Autoresponder Service

Foreword By Mike Alexander
This article on autoresponders is provided by Emma Johnson; I hope you find it enlightening and useful. For more information and advice, be sure to read the last paragraph headed About The Author, where you will find a number of links to material covering this subject further.
Promoting Made Easy

Image via Wikipedia

How to [...]

Read the rest »

4 Steps To Email Marketing Success

Foreword By Mike Alexander
In this article by Arthur Rewob, the four stages of a successful email marketing campaign are outlined in the order that they need to be undertaken. I agree almost one hundred per cent with the advice given except for the question of message delivery schedules. In my opinion, these should be determined [...]

Read the rest »

Anti-Spam Filters For Exchange

Foreword By Mike Alexander
The following article by Mark Victor Balotelli covers the use of anti-spam filtering for users of Microsoft Exchange. If you like this piece, be sure to read his thumbnail bio at the end of the article.
Spam Filtering

Image by Getty Images via Daylife

Email spam filtering is the process of organizing incoming email according [...]

Read the rest »

Critical Steps for Success with Email Marketing

Foreword By Mike Alexander
The following piece by Arthur Rewob covers email marketing for newbies or established marketers, who want to move into this area or improve their email results. It is included here because it is a well thought-out treatise on four of the most important steps that need to be taken. I hope you [...]

Read the rest »

Effective Email Creation Techniques

Foreword By Mike Alexander
In accordance with our policy of including ‘email marketing‘ topics in this blog, we are pleased to post the following article by Matthew Krause. In it he espouses a few short and to-the-point tips on making your emails more acceptable and more likely to be read. Please also check out the About [...]

Read the rest »

Create A Targeted Opt-In Email List

Foreword By Mike Alexander
Creating a targeted email opt-in list is probably one of the most important things an online marketer can do. This article is by John Rhodes, whose short bio can be found at the end, covers the subject in a carefully prepared and logical way.
First Things First

Image by joiseyshowaa via Flickr

The pure truth [...]

Read the rest »

Effective Email Marketing

Foreword By Mike Alexander
This article by John Stewart espouses the value of email marketing. Out of the many alternative marketing strategies available online, email marketing, or bum marketing as it is sometimes known, is still as relevant as ever; and probably will remain so. After all, ‘content’ will always be king of the Internet.
A List [...]

Read the rest »

Email Marketing For Retailers

Foreword By Mike Alexander
The following article on email marketing for retailers has kindly been submitted for your enlightenment by Pri Anish Vag, to whom we are very grateful. As stated in the article, this form of customer contact is not used to anything like the extent that is warranted by the amount of goodwill it [...]

Read the rest »

Explode Your Email List Responses

If there is one thing every email marketer wants to know, it is the answer to this question: When is the best time to send an email? By the time you finish this article, you will finally know the answer.

Read the rest »

Targeted Email Marketing (2)

Recap
In Part (1) of this article we looked at targeted email marketing, first from the point of choosing an electronic newsletter (or ezine) over a transparently false ‘personal letter’ (unless, that is, you have a particular talent for creating them), and next we looked at what we need to know in order to ensure that our [...]

Read the rest »