January 26th, 2010 by Mike
Newsletters—The Best Communication Option
There are so many times when newsletters would serve as the ideal communication solution that it would be difficult to list them all. However, the common denominator with virtually every newsletter is that the readership consists of an easily defined group that have a need for regular news. A list of the [...]
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August 12th, 2009 by Mike
Do You Want Yours To Pay For Itself?
Then use what you already have! Forget all the hype you hear about the Internet. 90% of it is complete drivel. But it’s a technical revolution isn’t it? Sure, and its going to revolutionize the way we work and a lot of other things, but it’s basically a [...]
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August 12th, 2009 by Mike
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Are You Getting Your Share?
Are you getting the volume of newsletter business you should? When you come to be recognized as the local newsletter expert you can have all the newsletter business you want. Being an expert means having confidence in the power of newsletters and being able and willing to advise clients [...]
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August 12th, 2009 by Mike
What Are The Benefits Of ‘Member’ Newsletters?
Communication is vital for any group and the best way to communicate regularly is by newsletters. They allow news and items of special interest to the group to be covered in a way that appeals to them, such as by the inclusion of ‘jargon’ for example. Club or Association-specific [...]
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August 12th, 2009 by Mike
Do You Produce a Regular Newsletter?
If the answer is no, then the next question must be “Why not?”. A bit blunt, do you think? Sure, but it must be asked because anyone with the responsibility of promoting any concern, whether it’s a non-profit or a commercial entity, must be aware of the power of newsletters [...]
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July 31st, 2009 by Mike
Getting To Know Your Readers
Newsletters are the perfect way to keep in touch with a ‘niche’ market. In fact, that is their main function. The term niche market, in its broadest sense, applies to free newsletters as well as subscription and marketing newsletters. Getting to know your readers will be much easier when you have [...]
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July 31st, 2009 by Mike
The Natural Element Of Newsletters
Communicating with groups (and that includes all kinds of groups) is what newsletters do best. It is their natural element because a well-thought out, regular newsletter can quickly become the focus for the whole group. As well as being informed and entertained, readers can be given the opportunity to interact with [...]
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July 31st, 2009 by Mike
Is There a Member’s Newsletter?
Communication is vital for any group. The best way to communicate regularly is with a newsletter where you can incorporate the group’s colors, logo, motto etc. A well-organized and properly produced newsletter full of meaningful content can enhance membership loyalty and cultivate a sense of belonging.
What’s So Special About Them?
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