March 23rd, 2010 by Mike
Foreword By The Editor What follows is a clearly laid out article by Lani Garner on the four different types of intellectual property recognized by law in most developed countries. Obviously, from the point of view of most readers of 101 Newsletter Answers, the section on copyright is likely to be the most relevant to [...]
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January 5th, 2010 by Mike
Foreword By The Editor The basic simplicity and effectiveness of press release marketing is given a brief airing in this piece by Brock Hamilton. If you haven’t yet tried this particular marketing method, rest assured it works well for newsletter promotions. It is always best to ease yourself into a new strategy such as this in order [...]
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December 14th, 2009 by Mike
Foreword By The Editor This article by Ben Pate is right on target as far as reviewing printer toner cartridges is concerned. The issues raised are discussed in a moderate fashion and with a degree of detachment sufficient to generate confidence in the reader that the subject being covered has been critically assessed. Mike Alexander [...]
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November 23rd, 2009 by Mike
Foreword By The Editor The most popular form of distribution for newsletters nowadays is electronically, which is why most of the articles here are written from that point of view. However, we are still not quite at a stage of development where email and e-newsletters are totally dominant. Therefore, there is still a place in the scheme [...]
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September 5th, 2009 by Mike
Foreword This short article is really a collection of extremely concise reviews of programs and software that might be of interest if you are considering publishing your own newsletter. Mike Alexander For all your content needs go to ClipCopy Content Solutions How To Write A Newsletter With this complete toolkit, Michael Green promises that he’ll [...]
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August 21st, 2009 by Mike
Foreword By The Author 101 Newsletter Answers is not about the mechanics of newsletter publishing but we thought the inclusion of this page might be useful, especially for newcomers to the field. Every line of work has it’s own language, or jargon, and publishing (together with it’s associated fields) is no exception. In fact, like [...]
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August 13th, 2009 by Mike
Foreword By The Author Anyone who has ever thought of starting a newsletter publishing business will want to read this new ebook by Mike Alexander. Not just a book of theory, like so many you see advertised on the Internet nowadays, this one was written from practical experience by someone who has actually done it. [...]
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August 12th, 2009 by Mike
Foreword By The Author Two main considerations have a bearing on whether or not color or graphics should be used in a newsletter, and if so, to what extent. The type of newsletter is one, and method of production is the other. The second of these, of course, might be dependant on what in-house devices [...]
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August 12th, 2009 by Mike
Foreword By The Author If you are an independent sales agent or consultant, or a tradesman who works for himself, a regular newsletter is one of the best ways there is to promote your business. The better and more effective your business newsletter, the more your standing will grow as an expert in your field, [...]
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August 12th, 2009 by Mike
Foreword By The Author In Part 1 of this article [The Power Of Newsletter Marketing (1)] we looked at the use of newsletters in their main PR role for small businesses in general terms, with an emphasis on local events. Before pressing on, let us review the reasoning behind PR and why it is so [...]
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