January 5th, 2010 by Mike
Foreword By Mike Alexander
The basic simplicity and effectiveness of press release marketing is given a brief airing in this piece by Brock Hamilton. If you haven’t yet tried this particular marketing method, rest assured it works well for newsletter promotions. It is always best to ease yourself into a new strategy such as this in order to [...]
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December 14th, 2009 by Mike
Foreword By Mike Alexander
This article by Ben Pate is right on target as far as reviewing printer toner cartridges is concerned. The issues raised are discussed in a moderate fashion and with a degree of detachment sufficient to generate confidence in the reader that the subject being covered has been critically assessed.
Competition
Image by TranceMist via [...]
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November 23rd, 2009 by Mike
Foreword By Mike Alexander
The most popular form of distribution for newsletters nowadays is electronically, which is why most of the articles here are written from that point of view. However, we are still not quite at a stage of development where email and e-newsletters are totally dominant. Therefore, there is still a place in the scheme of [...]
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September 5th, 2009 by Mike
Foreword
This short article is really a collection of extremely concise reviews of programs and software that might be of interest if you are considering publishing your own newsletter.
How To Write A Newsletter
With this complete toolkit, Michael Green promises that he’ll virtually write your newsletter for you! The kit contains hundreds of ready-to-use, professionally written articles [...]
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August 21st, 2009 by Mike
The Language Of Publishing
101 Newsletter Answers is not about the mechanics of newsletter publishing but we thought the inclusion of this page might be useful, especially for newcomers to the field. Every line of work has it’s own language, or jargon, and publishing (together with it’s associated fields) is no exception. In fact, like most [...]
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August 13th, 2009 by Mike
The Voice Of Experience
Anyone who has ever thought of starting a newsletter publishing business will want to read this new ebook by Mike Alexander. Not just a book of theory, like so many you see advertised on the Internet nowadays, this one was written from practical experience by someone who has actually done it.
Due Out [...]
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August 12th, 2009 by Mike
Plain Text Or HTML?
There are basically two kinds of email newsletter template: plain text and HTML. Each format has its own advantages and disadvantages so a publisher’s choice of one over the other needs to be carefully thought through. It’s the circumstances under which they operate, and the outcome they want, that will determine which [...]
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August 12th, 2009 by Mike
The Competitive Advantage
If you are an independent sales agent or consultant, or a tradesman who works for himself, a regular newsletter is one of the best ways there is to promote your business. The better and more effective your business newsletter, the more your standing will grow as an expert in your field, the more [...]
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August 12th, 2009 by Mike
The Promise
As a genuine software tool it had great appeal. Many similarly promoted programs are often little more than a list of submission directories together with instructions that need following. Ezine Announcer’s main promise was that it actually takes the hard work out of the necessary actions. A one or two click solution, if you [...]
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August 12th, 2009 by Mike
Using Events And Good Causes
In Part 1 of this article [The Power Of Newsletter Marketing (1)] we looked at the use of newsletters in their main PR role for small businesses in general terms, with an emphasis on local events. Before pressing on, let us review the reasoning behind PR and why it is so [...]
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Tags: advertising, business, email marketing newsletters, newsletter marketing, Newsletter Solutions
