July 31st, 2009 by Mike
Getting To Know Your Readers
Newsletters are the perfect way to keep in touch with a ‘niche’ market. In fact, that is their main function. The term niche market, in its broadest sense, applies to free newsletters as well as subscription and marketing newsletters. Getting to know your readers will be much easier when you have [...]
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July 31st, 2009 by Mike
The Problems Of Spam
Spam generally means unsolicited commercial (bulk) email. If your situation is anything like mine, you will receive quite enough email already without having to deal with masses of spam as well. I now receive, on average, over 500 unasked for and unwanted messages a day, and it’s still increasing. I know others [...]
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July 31st, 2009 by Mike
The Natural Element Of Newsletters
Communicating with groups (and that includes all kinds of groups) is what newsletters do best. It is their natural element because a well-thought out, regular newsletter can quickly become the focus for the whole group. As well as being informed and entertained, readers can be given the opportunity to interact with [...]
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July 31st, 2009 by Mike
What Is Email Marketing?
There has been a lot of talk extolling the virtues of email marketing but there is not a lot of information about exactly what is meant by it. Is it just a matter of sending out normal emails or is there a standard method—and if so what is it? The answer is, [...]
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July 31st, 2009 by Mike
A Review
Would you like to have your newsletter virtually written for you? If so, you’re not alone! But that’s the promise that Michael Green makes for his How To Write A Newsletter complete toolkit! But is this kind of newsletter production actually possible? Well, not really! But that’s not to say that it should be [...]
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July 31st, 2009 by Mike
Opt-In Email Marketing
Email newsletters, sometimes known as e-newsletters, online newsletters or more commonly nowadays ezines, fulfill exactly the same purpose as their hard copy equivalents in the ‘real world’ and, like them, have software designed for them particularly. They are (usually) regular bulletins sent to a well-defined group of potential readers that contain news, information [...]
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July 31st, 2009 by Mike
Is There a Member’s Newsletter?
Communication is vital for any group. The best way to communicate regularly is with a newsletter where you can incorporate the group’s colors, logo, motto etc. A well-organized and properly produced newsletter full of meaningful content can enhance membership loyalty and cultivate a sense of belonging.
What’s So Special About Them?
Image via [...]
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July 31st, 2009 by Mike
Not So Compelling Content
I recently got a flyer in my mailbox (my real one, not my electronic one) from a real estate agent. It led with a query about whether I was interested in selling my home and following with a list of properties in my area that were on the market. It was a [...]
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July 31st, 2009 by Mike
Promotional Newsletters
Newsletters, whether hard copy or ezines, can often be the most effective way to publicize and promote a business, especially small, owner-operated businesses and, in the case of ezines, those with a wide geographical reach. There are a number of reasons why this is so but, for the purpose of this article, I will [...]
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Tags: commercial newsletters, ezine articles, ezine content, free newsletter content ideas, free newsletters, marketing newsletters, newsletter articles, Newsletter Content, newsletter copy, Newsletter Solutions, Newsletter Writing, niche newsletters, school newsletters, subscription newsletters
