Using The Power Of Newsletters To Communicate
Whether you love them or hate them, pop-ups are powerful and produce extraordinary results. But since some people overuse them, they have become an annoyance, which has led to the emergence of anti-popup software and pop-up blockers now pervading the web. However, there are unblockable pop-ups. Some people sell software to create them. But there [...]
I have some absolutely fantastic news. One tip I use to increase my clickthroughs from Google AdWords is to use dynamic headlines in my ads so that the keyword searched for by a user appears in the title of my ad. It’s proven that, when the keyword searched for appears in your ad, it increases [...]
This is pulled from my post on CopywritersBoard.com. A script (like SIMA or Split Test Gold, etc) serves 2 versions of the same page. The 2nd version should be a carbon copy of the first page (your control), but with one variable changed — perhaps a change in headline, price, graphic, copy, offer, guarantee, etc. [...]
Takeaway selling, for the uninitiated, is a way to limit the supply of a product or service in some way to increase scarcity of an offer. Because it’s a proven fact that scarcity sells. It’s the age ol’ law of supply and demand. The less the supply, the greater the demand, as people don’t know [...]
What’s the single, most important element in copywriting? Let me say it another way. You’ve done your research. You found a starving market. Your product fills their needs. And your sales copy shines with benefits. If so, then why is your product still NOT selling? Is it the price? The offer? The competition? Maybe. But [...]
Have you ever picked up a book off the shelf at a local bookstore, read the cover, opened it up and, after reading a few pages… Couldn’t put it down? Do you remember how you flipped each page with an almost excruciating curiosity because the story was so tantalizing, you became increasingly riveted to the [...]
Perhaps you’ve heard about blogs – the hottest communication story of last year. Commentators from Newsweek to the Wall Street Journal, from CNN to PBS have devoted time to the phenomenon. Blogs are just one of the new technologies that are changing the way politicians communicate with voters and businesses communicate with customers. For marketers, [...]
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