Using The Power Of Newsletters To Communicate
Foreword By The Author Email marketing is all about utilizing electronic mail as a means of communicating with a target audience of customers, prospects, etc. It is still probably one of the most powerful marketing methods available to today’s online marketers—provided it is done properly. Among its many benefits is the fact that it operates [...]
Foreword By The Editor This short but succinct article by Taylor Striplin covers, as its title says, the basics regarding creating a working ‘opt-in’ mailing list. This, for most marketers, is their most valuable tool because a list of loyal subscribers means a list of potential future customers that can be used over and over [...]
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