Newsletters Are Always The Best Option When...
- You're responsible for corporate, PR or employee communications
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- You're involved with a Club, Association or other non-profit organization
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- You're in business to sell a product or service
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- You need to communicate regularly with a 'common interest' group
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- You run a Desktop Publishing or secretarial services business
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- You're new to computers and want to make yours pay for itself
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What If None Of The Above Apply?
OK, if none of the above scenarios seem to cover your situation, you might consider that
newsletters don't fit the bill, and that's fair enough. However, the above examples are just
the tip of the iceberg when it comes to the possibilities. If you think very carefully there
is every chance you will suddenly realize that there is an area where a newsletter
would be the perfect communication solution for you. We believe that newsletters are almost
always the best way to communicate regularly with any groups, and that many people
just haven't, as yet, 'seen the light'.
A few typical examples, for instance, together with some ideas, are:
- a church newsletter—news for congregation members
- a company newsletter—PR for customers or suppliers
- an employee newsletter—from the HR department
- a family newsletter—good for geographically widely-spread families
- a financial newsletter—personal finance, stocks and shares etc
- a health newsletter—by a health food shop, dietitian etc
- marketing newsletter—promoting a service or product niche
The list could go on and on. Consider the following, for example:
- nutrition newsletter
- preschool newsletter
- quilters newsletter
- real estate newsletter
- safety newsletter
- school newsletter
- scrapbooking newsletter
- technology newsletter
- travel newsletter
Remember also that the word newsletter, in this context, can be transposable to e-newsletter
or ezine. So you could have:
- an affiliate marketing ezine
- an Internet marketing ezine
There are many, many more possibilities. 101 Newsletter Answers is all about helping people improve their communication
strategies. Do you (or should you) communicate regularly with a group? What about
your extended family (aunts, uncles, nephews, nieces etc)? Ex school friends or work
colleagues? Customers or potential customers?
Assuming that you are interested in newsletter content, I would be very surprised
if, at some time or another, you haven't come across...
The 'Content' Problem
Everyone involved in the production of periodicals knows what it feels like. The closer
the deadline and the more urgent the need, the less likely it is that some of the items
promised for inclusion will materialize. Or, if you are responsible for producing
that material, the more things that seem to pop up to hamper your efforts. Or, of course,
the problem might simply be a matter of cost. You can't write everything yourself but the
price of copyrighted material for your newsletter may be prohibitive. Or hard to find. In
any event, these things boil down in the end to a matter of time or money.
So, How Can We Help?
Well, imagine...
If you could write exactly the copy you need—and have it exactly when you need it!
A joke, a one-liner, a quotation that fits, a ‘hot’ tip, a quiz, a quirky fact…
wouldn't that be a help! But, of course, you can't be an expert on everything. Nobody
can.
Or, imagine...
If you could find usable written material whenever you need it—without having to pay a fortune in royalties! A
technical article, a crossword, a ‘series’ feature… wouldn't that be a help!
But, of course, who would practically give away something that normally costs a fortune?
Solutions
Our ClipCopy could be the very answer that
you need! Click here to go
to the ClipCopy solutions site. If you need
help with newsletters, whether of a specific or general nature, click here to see articles covering a whole range
of different aspects.
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