The Voice Of Experience
Anyone who has ever thought of starting a newsletter publishing business will want to
read this new ebook by Mike Alexander. Not just a book of theory, like so many you see
advertised on the Internet nowadays, this one was written from practical experience by
someone who has actually done it.
Due Out Soon
The first release is scheduled for New Year (2008) but it is hoped it might come out
earlier than planned. Initially it will go on sale for $39.95US but it will be free
to all Members of 101 Newsletter Answers whose membership is current at the time of release.
Not only that but they will get Referral (resale) Rights as well, that will enable them to
earn $20US commission on each and every sale that results from one of their
referrals. NB: This offer is only open to Members who are current when the book comes out some time between now and the end of January.
About The Book
Starting A Newsletter Business! commences with a general overview of the
requirements for a SOHO (Small Or Home Office) business that can be run from home, guides
the reader through the different types of newsletter that are conducive to 'startups', then
concentrates on 'content' considerations and the sales and marketing aspects so crucial to
success in each newsletter type. A chapter by chapter breakdown by subheadings follows.
Chapter One—Business Basics
Business Requirements, Accounts, Business Location, Utilizing the Internet, Sales and
Marketing Considerations
Chapter Two—Types of Newsletters
What is a Newsletter?, Production, Delivery, Circulation, Purpose, Funding Methods, The
Marketing Focus
Chapter Three—Sponsored Newsletters
Why They Are Popular, Pros and Cons, Essential Elements, Finding Sponsors, Approaching
Sponsors
Chapter Four—Advertiser-Funded Newsletters
The Cost Factor, Publishing Independence, Advertising Sales Considerations, Essential
Elements, Finding Advertisers
Chapter Five—Subscription Newsletters
Recipient Funding, Appropriate Types, Advantages, Pitfalls, Finding Subscribers,
Generating Interest
Chapter Six—Prospecting for Business
Finding Prospects, Qualifying Prospects, Understanding Customers, Finding the Key
Decision-Maker, Unlocking the Door
Chapter Seven—Establishing Relationships
Interview Preparation, Relaxing the Prospect, Leaving your Card, Understanding Customers,
Advertisements, Piquing Interest
Chapter Eight—Turning Prospects into Clients
The Sales Interview, The Sales Sequence, Stressing Benefits, Making the Sale (1st Close),
Making the Sale (2nd Close), Confirming the Sale
Chapter Nine—Managing Clients
Customer Relations Management, Using Your Own Newsletter, Dealing with Problems,
Nurturing the Readership
Chapter Ten—Readership Needs
Regularity, Readability, Presentation, Compelling Content
Chapter Eleven—Content Examples
Consultant's Newsletter, Club Newsletter, Collector's Newsletter
Chapter Twelve—Maintenance and Growth
Mailing List Maintenance, Repeat Business, New versus Referred Business, Composite
Newsletters
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