August 11th, 2011 by Mike
Overview www.responsiva.biz business mailing lists are categorized by five primary selection processes. Managing Director of Responsiva (Toby Harris) helps guide the viewer through the right specification criteria when sourcing a b2b database list from a reputable prospect data list broker. To net the two million strong UK b2b data records down to a desired marketing [...]
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July 13th, 2010 by Mike
Foreword By The Editor In this short but to the point article by Brian Tubbs, you will find some commonsense tips on one way to ensure that your emails get read: by getting them opened. You would probably be amazed to discover that more than 30% of the average marketer’s emails never even get opened. [...]
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March 15th, 2010 by Mike
Foreword By The Editor This article, written by Pri Anish Vag, presents a simplified outline of project activities that need to be developed by businesses looking into the possibility of marketing by email. Mike Alexander For all your content needs go to ClipCopy Content Solutions Promotional Activity Email marketing is an essential promotional activity for [...]
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March 1st, 2010 by Mike
Foreword By The Editor This article on autoresponders is provided by Emma Johnson; I hope you find it enlightening and useful. For more information and advice, be sure to read the last paragraph headed About The Author, where you will find a number of links to material covering this subject further. Mike Alexander For all [...]
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January 5th, 2010 by Mike
Foreword By The Editor The basic simplicity and effectiveness of press release marketing is given a brief airing in this piece by Brock Hamilton. If you haven’t yet tried this particular marketing method, rest assured it works well for newsletter promotions. It is always best to ease yourself into a new strategy such as this in order [...]
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November 6th, 2009 by Mike
Foreword By The Editor The following article on email marketing for retailers has kindly been submitted for your enlightenment by Pri Anish Vag, to whom we are very grateful. As stated in the article, this form of customer contact is not used to anything like the extent that is warranted by the amount of goodwill [...]
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August 13th, 2009 by Mike
Foreword By The Author Anyone who has ever thought of starting a newsletter publishing business will want to read this new ebook by Mike Alexander. Not just a book of theory, like so many you see advertised on the Internet nowadays, this one was written from practical experience by someone who has actually done it. [...]
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August 12th, 2009 by Mike
Foreword By The Author In Part 1 of this article [The Power Of Newsletter Marketing (1)] we looked at the use of newsletters in their main PR role for small businesses in general terms, with an emphasis on local events. Before pressing on, let us review the reasoning behind PR and why it is so [...]
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August 12th, 2009 by Mike
Foreword By The Author To properly utilize the power of newsletter marketing, it is first necessary to understand the meaning and uses of Public Relations, since most definitions of each are interchangeable between the two. In other words, you need to think of newsletters in this context as the ‘communication arm’ of a PR campaign [...]
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