Using The Power Of Newsletters To Communicate
Foreword
This short article is really a collection of extremely concise reviews of programs and software that might be of interest if you are considering publishing your own newsletter.
How To Write A Newsletter
With this complete toolkit, Michael Green promises that he’ll virtually write your newsletter for you! The kit contains hundreds of ready-to-use, professionally written articles [...]
Recap
In Part (1) of this article we looked at targeted email marketing, first from the point of choosing an electronic newsletter (or ezine) over a transparently false ‘personal letter’ (unless, that is, you have a particular talent for creating them), and next we looked at what we need to know in order to ensure that our [...]
Material That Readers Want To Read
To be successful a newsletter needs to contain lots of meaningful content. This doesn’t mean words of wisdom or correct grammar (these certainly help, of course) but content that the reader finds meaningful. The more you know about the reader, the easier it is to determine what content is meaningful.
Niche [...]
Do You Produce a Regular Newsletter?
If the answer is no, then the next question must be “Why not?”. A bit blunt, do you think? Sure, but it must be asked because anyone with the responsibility of promoting any concern, whether it’s a non-profit or a commercial entity, must be aware of the power of newsletters [...]
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