August 27th, 2010 by Mike
Foreword By The Editor Article writing is an important part of the mix for most newsletter producers so it can be useful to look at ideas for using them as more than just newsletter content. The following piece is by Jack Jackson and covers the basics of article marketing for newcomers to the field. Don’t [...]
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July 13th, 2010 by Mike
Foreword By The Editor In this short but to the point article by Brian Tubbs, you will find some commonsense tips on one way to ensure that your emails get read: by getting them opened. You would probably be amazed to discover that more than 30% of the average marketer’s emails never even get opened. [...]
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March 28th, 2010 by Mike
Foreword By The Editor My thanks are due to Bryant Theodore for this article. The introductory paragraph of any written piece of work is your opportunity to draw the reader into the main text. That you already have his (her) attention means you have already won the first battle but this war consists of more [...]
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March 15th, 2010 by Mike
Foreword By The Editor This article, written by Pri Anish Vag, presents a simplified outline of project activities that need to be developed by businesses looking into the possibility of marketing by email. Mike Alexander For all your content needs go to ClipCopy Content Solutions Promotional Activity Email marketing is an essential promotional activity for [...]
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March 1st, 2010 by Mike
Foreword By The Editor This article on autoresponders is provided by Emma Johnson; I hope you find it enlightening and useful. For more information and advice, be sure to read the last paragraph headed About The Author, where you will find a number of links to material covering this subject further. Mike Alexander For all [...]
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December 10th, 2009 by Mike
Foreword By The Editor In accordance with our policy of including ‘email marketing‘ topics in this blog, we are pleased to post the following article by Matthew Krause. In it he espouses a few short and to-the-point tips on making your emails more acceptable and more likely to be read. Please also check out the [...]
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November 26th, 2009 by Mike
Foreword By The Editor Creating a targeted email opt-in list is probably one of the most important things an online marketer can do. This article is by John Rhodes, whose short bio can be found at the end, covers the subject in a carefully prepared and logical way. Mike Alexander For all your content needs [...]
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November 10th, 2009 by Mike
Foreword By The Editor This article by John Stewart espouses the value of email marketing. Out of the many alternative marketing strategies available online, email marketing, or bum marketing as it is sometimes known, is still as relevant as ever; and probably will remain so. After all, ‘content’ will always be king of the Internet. [...]
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November 6th, 2009 by Mike
Foreword By The Editor The following article on email marketing for retailers has kindly been submitted for your enlightenment by Pri Anish Vag, to whom we are very grateful. As stated in the article, this form of customer contact is not used to anything like the extent that is warranted by the amount of goodwill [...]
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October 30th, 2009 by Mike
Foreword By The Editor Article marketing goes hand in hand with newsletter writing for obvious reasons. Or perhaps for you it is not so obvious? The fact is that newsletter content consists very largely of articles and publishers need to be aware of the potential for the dual role their articles can play. They can [...]
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