March 1st, 2010 by Mike
Foreword By Mike Alexander
This article on autoresponders is provided by Emma Johnson; I hope you find it enlightening and useful. For more information and advice, be sure to read the last paragraph headed About The Author, where you will find a number of links to material covering this subject further.
Promoting Made Easy
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How to [...]
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February 23rd, 2010 by Mike
Foreword By Mike Alexander
In this article by Arthur Rewob, the four stages of a successful email marketing campaign are outlined in the order that they need to be undertaken. I agree almost one hundred per cent with the advice given except for the question of message delivery schedules. In my opinion, these should be determined [...]
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January 26th, 2010 by Mike
Newsletters—The Best Communication Option
There are so many times when newsletters would serve as the ideal communication solution that it would be difficult to list them all. However, the common denominator with virtually every newsletter is that the readership consists of an easily defined group that have a need for regular news. A list of the [...]
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January 5th, 2010 by Mike
Foreword By Mike Alexander
The basic simplicity and effectiveness of press release marketing is given a brief airing in this piece by Brock Hamilton. If you haven’t yet tried this particular marketing method, rest assured it works well for newsletter promotions. It is always best to ease yourself into a new strategy such as this in order to [...]
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December 10th, 2009 by Mike
Foreword By Mike Alexander
In accordance with our policy of including ‘email marketing‘ topics in this blog, we are pleased to post the following article by Matthew Krause. In it he espouses a few short and to-the-point tips on making your emails more acceptable and more likely to be read. Please also check out the About [...]
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November 26th, 2009 by Mike
Foreword By Mike Alexander
Creating a targeted email opt-in list is probably one of the most important things an online marketer can do. This article is by John Rhodes, whose short bio can be found at the end, covers the subject in a carefully prepared and logical way.
First Things First
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The pure truth [...]
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November 23rd, 2009 by Mike
Foreword By Mike Alexander
The most popular form of distribution for newsletters nowadays is electronically, which is why most of the articles here are written from that point of view. However, we are still not quite at a stage of development where email and e-newsletters are totally dominant. Therefore, there is still a place in the scheme of [...]
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November 10th, 2009 by Mike
Foreword By Mike Alexander
This article by John Stewart espouses the value of email marketing. Out of the many alternative marketing strategies available online, email marketing, or bum marketing as it is sometimes known, is still as relevant as ever; and probably will remain so. After all, ‘content’ will always be king of the Internet.
A List [...]
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October 30th, 2009 by Mike
Foreword By Mike Alexander
Article marketing goes hand in hand with newsletter writing for obvious reasons. Or perhaps for you it is not so obvious? The fact is that newsletter content consists very largely of articles and publishers need to be aware of the potential for the dual role their articles can play. They can serve [...]
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