Get More Of Your Emails Opened

Foreword By The Editor In this short but to the point article by Brian Tubbs, you will find some commonsense tips on one way to ensure that your emails get read: by getting them opened. You would probably be amazed to discover that more than 30% of the average marketer’s emails never even get opened. [...]

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Email Scams: What To Look Out For

Foreword By The Editor This article by Gregg Housh covers that perennial old problem ‘spam‘, and the general insecurity and potential dangers that come with it. Email is basically an insecure communication method due to the ease with which an account may be opened (and abandoned when any nasty stuff might be suspected) and because, [...]

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Types Of Intellectual Property

Foreword By The Editor What follows is a clearly laid out article by Lani Garner on the four different types of intellectual property recognized by law in most developed countries. Obviously, from the point of view of most readers of 101 Newsletter Answers, the section on copyright is likely to be the most relevant to [...]

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Email Marketing Tips

Foreword By The Editor This article, written by Pri Anish Vag, presents a simplified outline of project activities that need to be developed by businesses looking into the possibility of marketing by email. Mike Alexander For all your content needs go to ClipCopy Content Solutions Promotional Activity Email marketing is an essential promotional activity for [...]

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Select A Better Autoresponder Service

Foreword By The Editor This article on autoresponders is provided by Emma Johnson; I hope you find it enlightening and useful. For more information and advice, be sure to read the last paragraph headed About The Author, where you will find a number of links to material covering this subject further. Mike Alexander For all [...]

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Niche Newsletters

Foreword By The Author There are so many times when newsletters would serve as the ideal communication solution that it would be difficult to list them all. However, the common denominator with virtually every newsletter is that the readership consists of an easily defined group that have a need for regular news. A list of [...]

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An Effective Press Release Strategy

Foreword By The Editor The basic simplicity and effectiveness of press release marketing is given a brief airing in this piece by Brock Hamilton. If you haven’t yet tried this particular marketing method, rest assured it works well for newsletter promotions. It is always best to ease yourself into a new strategy such as this in order [...]

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Effective Email Creation Techniques

Foreword By The Editor In accordance with our policy of including ‘email marketing‘ topics in this blog, we are pleased to post the following article by Matthew Krause. In it he espouses a few short and to-the-point tips on making your emails more acceptable and more likely to be read. Please also check out the [...]

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Create A Targeted Opt-In Email List

Foreword By The Editor Creating a targeted email opt-in list is probably one of the most important things an online marketer can do. This article is by John Rhodes, whose short bio can be found at the end, covers the subject in a carefully prepared and logical way. Mike Alexander For all your content needs [...]

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Understanding The Offset Printing Process

Foreword By The Editor The most popular form of distribution for newsletters nowadays is electronically, which is why most of the articles here are written from that point of view. However, we are still not quite at a stage of development where email and e-newsletters are totally dominant. Therefore, there is still a place in the scheme [...]

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