Targeted Email Marketing (2)

Foreword By The Author In Part (1) of this article we looked at targeted email marketing, first from the point of choosing an electronic newsletter (or ezine) over a transparently false ‘personal letter’ (unless, that is, you have a particular talent for creating them), and next we looked at what we need to know in order [...]

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Are You New To Computers?

Foreword By The Author Do you want your computer to pay for itself? Then use what you already have! Forget all the hype you hear about the Internet. 90% of it is complete drivel. But it’s a technical revolution isn’t it? Sure, and its going to revolutionize the way we work and a lot of [...]

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Do You Run A Secretarial Or DTP Business?

Foreword By The Author Image via Wikipedia Are you getting the volume of newsletter business you should? When you come to be recognized as the local newsletter expert you can have all the newsletter business you want. Being an expert means having confidence in the power of newsletters and being able and willing to advise [...]

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The Table Of Contents

Foreword By The Author The TOC (Table Of Contents) section is the part of any newsletter content that is essentially a list of the major articles and features contained in that edition with pointers to where they appear. Newsletter fillers or secondary items are not normally included, as that would detract from its major purpose: [...]

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Newsletter Fillers In Niche Newsletters

Foreword By The Author Do you produce a regular newsletter? If the answer is no, then the next question must be “Why not?”. A bit blunt, do you think? Sure, but it must be asked because anyone with the responsibility of promoting any concern, whether it’s a non-profit or a commercial entity, must be aware [...]

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Sourcing Newsletter Content On The Internet (2)

Foreword By The Author This is the second in a series of articles where the focus is on sourcing newsletter content on the Internet. The full sequence of articles is as follows: Copyright Issues Help and Guidance Resources Subject Research Content Providers Mike Alexander For all your content needs go to ClipCopy Content Solutions Writing [...]

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‘Common Interest’ Newsletters

Foreword By The Author Communicating with groups (and that includes all kinds of groups) is what newsletters do best. It is their natural element because a well-thought out, regular newsletter can quickly become the focus for the whole group. As well as being informed and entertained, readers can be given the opportunity to interact with [...]

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Email Newsletter Software

Foreword By The Author Email newsletters, sometimes known as e-newsletters, online newsletters or more commonly nowadays ezines, fulfill exactly the same purpose as their hard copy equivalents in the ‘real world’ and, like them, have software designed for them particularly. They are (usually) regular bulletins sent to a well-defined group of potential readers that contain [...]

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Club or Association Newsletters

Foreword By The Author Communication is vital for any group. The best way to communicate regularly is with a newsletter where you can incorporate the group’s colors, logo, motto etc. A well-organized and properly produced newsletter full of meaningful content can enhance membership loyalty and cultivate a sense of belonging. Mike Alexander For all your [...]

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Compelling Newsletter Content

Foreword By The Author I recently got a flyer in my mailbox (my real one, not my electronic one) from a real estate agent. It led with a query about whether I was interested in selling my home and following with a list of properties in my area that were on the market. It was [...]

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