January 26th, 2010 by Mike
Newsletters—The Best Communication Option
There are so many times when newsletters would serve as the ideal communication solution that it would be difficult to list them all. However, the common denominator with virtually every newsletter is that the readership consists of an easily defined group that have a need for regular news. A list of the [...]
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August 12th, 2009 by Mike
CopyRIGHT and CopyWRITE
They sound similar but have profoundly different meanings; and the key is in the spelling. A copywriter is a writer, usually of advertising copy. Copyright, on the other hand, is a right of ownership, ie the law as it applies to an original work, affording protection for the owner who is usually, but [...]
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August 12th, 2009 by Mike
Copyright Issues
This is the first in a series of four articles where the focus is on sourcing newsletter content on the Internet. The full sequence of topics covered in the series is as follows:
Copyright Issues
Help and Guidance Resources
Subject Research
Content Providers
Basic Understanding
It is really important that you have at least a basic understanding of copyright law [...]
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August 11th, 2009 by Mike
Using Titles In Newsletters
Article titles are not subject to quite the same rules of copyright as body text except where they may conveniently identify an original work. In other words, you may choose any title you like for an article, whether it’s an original work of your own or someone else’s, so long as you [...]
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