August 12th, 2009 by Mike
Foreword By The Author Put as simply as possible, targeted marketing means directing your promotional efforts at a specific group of potential prospects. In general, the easier it is to define the group concerned, the easier it will be to match their needs and wants with suitable products or services, as well as other things [...]
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July 31st, 2009 by Mike
Foreword By The Author Communication is vital for any group. The best way to communicate regularly is with a newsletter where you can incorporate the group’s colors, logo, motto etc. A well-organized and properly produced newsletter full of meaningful content can enhance membership loyalty and cultivate a sense of belonging. Mike Alexander For all your [...]
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July 31st, 2009 by Mike
Foreword By The Author I recently got a flyer in my mailbox (my real one, not my electronic one) from a real estate agent. It led with a query about whether I was interested in selling my home and following with a list of properties in my area that were on the market. It was [...]
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