February 23rd, 2010 by Mike
Foreword By Mike Alexander
In this article by Arthur Rewob, the four stages of a successful email marketing campaign are outlined in the order that they need to be undertaken. I agree almost one hundred per cent with the advice given except for the question of message delivery schedules. In my opinion, these should be determined [...]
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November 10th, 2009 by Mike
Foreword By Mike Alexander
This article by John Stewart espouses the value of email marketing. Out of the many alternative marketing strategies available online, email marketing, or bum marketing as it is sometimes known, is still as relevant as ever; and probably will remain so. After all, ‘content’ will always be king of the Internet.
A List [...]
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August 28th, 2009 by Mike
If there is one thing every email marketer wants to know, it is the answer to this question: When is the best time to send an email? By the time you finish this article, you will finally know the answer.
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August 12th, 2009 by Mike
Proliferation
Many people believe that the proliferation of spam (unsolicited commercial email or ‘UCE’) is leading to a future where email will become virtually unusable. Some think this is a gross exaggeration and that spam is nothing more than a minor irritation. Should newsletter publishers who distribute their tomes by email be concerned about what people [...]
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Tags: blog, business, email lists, ezines, internet marketing, leads, list building, networking
