January 5th, 2010 by Mike
Foreword By The Editor The basic simplicity and effectiveness of press release marketing is given a brief airing in this piece by Brock Hamilton. If you haven’t yet tried this particular marketing method, rest assured it works well for newsletter promotions. It is always best to ease yourself into a new strategy such as this in order [...]
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December 22nd, 2009 by Mike
Foreword By The Editor The following piece by Arthur Rewob covers email marketing for newbies or established marketers, who want to move into this area or improve their email results. It is included here because it is a well thought-out treatise on four of the most important steps that need to be taken. I hope [...]
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November 26th, 2009 by Mike
Foreword By The Editor Creating a targeted email opt-in list is probably one of the most important things an online marketer can do. This article is by John Rhodes, whose short bio can be found at the end, covers the subject in a carefully prepared and logical way. Mike Alexander For all your content needs [...]
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August 12th, 2009 by Mike
Foreword By The Author Big business, small business, non-profit business and the self-employed, could all improve their communications by running one or several business newsletters. There are so many options too. Promotional newsletters, employee newsletters, customer newsletters… the list of possibilities is practically endless. Mike Alexander For all your content needs go to ClipCopy Content [...]
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August 12th, 2009 by Mike
Foreword By The Author Many people believe that the proliferation of spam (unsolicited commercial email or ‘UCE’) is leading to a future where email will become virtually unusable. Some think this is a gross exaggeration and that spam is nothing more than a minor irritation. Should newsletter publishers who distribute their tomes by email be [...]
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July 31st, 2009 by Mike
Foreword By The Author There has been a lot of talk extolling the virtues of email marketing but there is not a lot of information about exactly what is meant by it. Is it just a matter of sending out normal emails or is there a standard method—and if so what is it? The answer [...]
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