How Email Viral Marketing Works

Foreword By The Editor The following article by Danielle Deray focuses on the ‘viralization’, if there is such a word, of email marketing campaigns. What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth [...]

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Select A Better Autoresponder Service

Foreword By The Editor This article on autoresponders is provided by Emma Johnson; I hope you find it enlightening and useful. For more information and advice, be sure to read the last paragraph headed About The Author, where you will find a number of links to material covering this subject further. Mike Alexander For all [...]

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How To Write A Newsletter

Foreword By The Author Would you like to have your newsletter virtually written for you? If so, you’re not alone! But that’s the promise that Michael Green makes for his How To Write A Newsletter complete toolkit! But is this kind of newsletter production actually possible? Well, not really! But that’s not to say that [...]

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The Email Marketing Solution

Foreword By The Author Newsletters, whether hard copy or ezines, can often be the most effective way to publicize and promote a business, especially small, owner-operated businesses and, in the case of ezines, those with a wide geographical reach. There are a number of reasons why this is so but, for the purpose of this [...]

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