Using The Power Of Newsletters To Communicate
Foreword By The Author In Part (1) of this article we looked at targeted email marketing, first from the point of choosing an electronic newsletter (or ezine) over a transparently false ‘personal letter’ (unless, that is, you have a particular talent for creating them), and next we looked at what we need to know in order [...]
Foreword By The Author Communicating with groups (and that includes all kinds of groups) is what newsletters do best. It is their natural element because a well-thought out, regular newsletter can quickly become the focus for the whole group. As well as being informed and entertained, readers can be given the opportunity to interact with [...]
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