November 23rd, 2009 by Mike
Foreword By Mike Alexander
The following five tips for freelance writers by Kyle M. Deighton (see the thumbnail bio at the end of the article) will, in her own words, help you to go from a novice freelance writer to a seasoned pro.
Getting Started
Image via Wikipedia
Anyone who has tried their hand at it knows that freelance [...]
Read the rest »
August 12th, 2009 by Mike
Table Of Contents
The TOC section is the part of any newsletter content that is essentially a list of the major articles and features contained in that edition with pointers to where they appear. Newsletter fillers or secondary items are not normally included, as that would detract from its major purpose: being a navigational aid, a [...]
Read the rest »
August 12th, 2009 by Mike
CopyRIGHT and CopyWRITE
They sound similar but have profoundly different meanings; and the key is in the spelling. A copywriter is a writer, usually of advertising copy. Copyright, on the other hand, is a right of ownership, ie the law as it applies to an original work, affording protection for the owner who is usually, but [...]
Read the rest »
August 12th, 2009 by Mike
Tips for Non-Professional Writers
If you are not a professional writer, and don’t aspire to being one, but sometimes get burdened with the task of writing a newsletter or similar article, then you have probably found yourself at least once staring at a blank sheet wondering where to start. Welcome to the club! You’re not the [...]
Read the rest »
August 12th, 2009 by Mike
Do You Produce a Regular Newsletter?
If the answer is no, then the next question must be “Why not?”. A bit blunt, do you think? Sure, but it must be asked because anyone with the responsibility of promoting any concern, whether it’s a non-profit or a commercial entity, must be aware of the power of newsletters [...]
Read the rest »
August 12th, 2009 by Mike
Content Providers
This is the fourth (and final) article in a series of where the focus is on sourcing newsletter content on the Internet. The full sequence of articles is as follows:
Copyright Issues
Help and Guidance Resources
Subject Research
Content Providers
Types of Providers
Individual Suppliers
Writers, artists and other creators of original works such as experts in particular fields, are well [...]
Read the rest »
August 12th, 2009 by Mike
Copyright Issues
This is the first in a series of four articles where the focus is on sourcing newsletter content on the Internet. The full sequence of topics covered in the series is as follows:
Copyright Issues
Help and Guidance Resources
Subject Research
Content Providers
Basic Understanding
It is really important that you have at least a basic understanding of copyright law [...]
Read the rest »
August 11th, 2009 by Mike
Using Titles In Newsletters
Article titles are not subject to quite the same rules of copyright as body text except where they may conveniently identify an original work. In other words, you may choose any title you like for an article, whether it’s an original work of your own or someone else’s, so long as you [...]
Read the rest »
July 31st, 2009 by Mike
Getting To Know Your Readers
Newsletters are the perfect way to keep in touch with a ‘niche’ market. In fact, that is their main function. The term niche market, in its broadest sense, applies to free newsletters as well as subscription and marketing newsletters. Getting to know your readers will be much easier when you have [...]
Read the rest »
July 31st, 2009 by Mike
Not So Compelling Content
I recently got a flyer in my mailbox (my real one, not my electronic one) from a real estate agent. It led with a query about whether I was interested in selling my home and following with a list of properties in my area that were on the market. It was a [...]
Read the rest »