February 23rd, 2010 by Mike
Foreword By Mike Alexander
In this article by Arthur Rewob, the four stages of a successful email marketing campaign are outlined in the order that they need to be undertaken. I agree almost one hundred per cent with the advice given except for the question of message delivery schedules. In my opinion, these should be determined [...]
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October 30th, 2009 by Mike
Foreword By Mike Alexander
Article marketing goes hand in hand with newsletter writing for obvious reasons. Or perhaps for you it is not so obvious? The fact is that newsletter content consists very largely of articles and publishers need to be aware of the potential for the dual role their articles can play. They can serve [...]
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September 5th, 2009 by Mike
Foreword
This short article is really a collection of extremely concise reviews of programs and software that might be of interest if you are considering publishing your own newsletter.
How To Write A Newsletter
With this complete toolkit, Michael Green promises that he’ll virtually write your newsletter for you! The kit contains hundreds of ready-to-use, professionally written articles [...]
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August 12th, 2009 by Mike
Plain Text Or HTML?
There are basically two kinds of email newsletter template: plain text and HTML. Each format has its own advantages and disadvantages so a publisher’s choice of one over the other needs to be carefully thought through. It’s the circumstances under which they operate, and the outcome they want, that will determine which [...]
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August 12th, 2009 by Mike
Do You Produce a Regular Newsletter?
If the answer is no, then the next question must be “Why not?”. A bit blunt, do you think? Sure, but it must be asked because anyone with the responsibility of promoting any concern, whether it’s a non-profit or a commercial entity, must be aware of the power of newsletters [...]
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August 12th, 2009 by Mike
Proliferation
Many people believe that the proliferation of spam (unsolicited commercial email or ‘UCE’) is leading to a future where email will become virtually unusable. Some think this is a gross exaggeration and that spam is nothing more than a minor irritation. Should newsletter publishers who distribute their tomes by email be concerned about what people [...]
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July 31st, 2009 by Mike
Opt-In Email Marketing
Email newsletters, sometimes known as e-newsletters, online newsletters or more commonly nowadays ezines, fulfill exactly the same purpose as their hard copy equivalents in the ‘real world’ and, like them, have software designed for them particularly. They are (usually) regular bulletins sent to a well-defined group of potential readers that contain news, information [...]
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July 31st, 2009 by Mike
Promotional Newsletters
Newsletters, whether hard copy or ezines, can often be the most effective way to publicize and promote a business, especially small, owner-operated businesses and, in the case of ezines, those with a wide geographical reach. There are a number of reasons why this is so but, for the purpose of this article, I will [...]
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Tags: blog, business, email lists, ezines, internet marketing, leads, list building, networking
