Using The Power Of Newsletters To Communicate
Foreword By The Editor Article writing is an important part of the mix for most newsletter producers so it can be useful to look at ideas for using them as more than just newsletter content. The following piece is by Jack Jackson and covers the basics of article marketing for newcomers to the field. Don’t [...]
Foreword By The Editor Article marketing goes hand in hand with newsletter writing for obvious reasons. Or perhaps for you it is not so obvious? The fact is that newsletter content consists very largely of articles and publishers need to be aware of the potential for the dual role their articles can play. They can [...]
Foreword By The Author This short article is really a collection of extremely concise reviews of programs and software that might be of interest if you are considering publishing your own newsletter. Mike Alexander For all your content needs go to ClipCopy Content Solutions How To Write A Newsletter With this complete toolkit, Michael Green [...]
Foreword By The Author There are basically two kinds of email newsletter template: plain text and HTML. Each format has its own advantages and disadvantages so a publisher’s choice of one over the other needs to be carefully thought through. It’s the circumstances under which they operate, and the outcome they want, that will determine [...]
Foreword By The Author Do you produce a regular newsletter? If the answer is no, then the next question must be “Why not?”. A bit blunt, do you think? Sure, but it must be asked because anyone with the responsibility of promoting any concern, whether it’s a non-profit or a commercial entity, must be aware [...]
Foreword By The Author Many people believe that the proliferation of spam (unsolicited commercial email or ‘UCE’) is leading to a future where email will become virtually unusable. Some think this is a gross exaggeration and that spam is nothing more than a minor irritation. Should newsletter publishers who distribute their tomes by email be [...]
Tags: email distribution, email lists, email marketing newsletters, email marketing tracking, ezines, mailing list terms, marketing by email, marketing emails, newsletter copy, Newsletter Solutions, opt-in email marketing, scams, small business email marketing, spam filtering, spam problems, spam reporting, writing newslettersForeword By The Author Email newsletters, sometimes known as e-newsletters, online newsletters or more commonly nowadays ezines, fulfill exactly the same purpose as their hard copy equivalents in the ‘real world’ and, like them, have software designed for them particularly. They are (usually) regular bulletins sent to a well-defined group of potential readers that contain [...]
Foreword By The Author Newsletters, whether hard copy or ezines, can often be the most effective way to publicize and promote a business, especially small, owner-operated businesses and, in the case of ezines, those with a wide geographical reach. There are a number of reasons why this is so but, for the purpose of this [...]
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