Niche Newsletters

Newsletters—The Best Communication Option
There are so many times when newsletters would serve as the ideal communication solution that it would be difficult to list them all. However, the common denominator with virtually every newsletter is that the readership consists of an easily defined group that have a need for regular news. A list of the [...]

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Starting A Newsletter Business!

The Voice Of Experience
Anyone who has ever thought of starting a newsletter publishing business will want to read this new ebook by Mike Alexander. Not just a book of theory, like so many you see advertised on the Internet nowadays, this one was written from practical experience by someone who has actually done it.
Due Out [...]

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The Power Of Newsletter Marketing (2)

Using Events And Good Causes
In Part 1 of this article [The Power Of Newsletter Marketing (1)] we looked at the use of newsletters in their main PR role for small businesses in general terms, with an emphasis on local events. Before pressing on, let us review the reasoning behind PR and why it is so [...]

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The Power Of Newsletter Marketing (1)

Where PR Newsletters Fit In The Mix
To properly utilize the power of newsletter marketing, it is first necessary to understand the meaning and uses of Public Relations, since most definitions of each are interchangeable between the two. In other words, you need to think of newsletters in this context as the ‘communication arm’ of a [...]

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