Building An Opt-In Mailing List

Foreword By The Editor In this article by Bob Gill, various ways of building a mailing list easily are discussed, with the main emphasis being on two distinct tried and true methods. These are 1) co-registration, and 2) joint ventures. For further information please follow the links to be found in the About The Author [...]

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The Benefits Of List Building For Your Online Business

Foreword By The Editor The following article gives a brief outline of the issues you need to consider if you wish to start email marketing and building an online mailing list. Email marketing is still one of the fastest and most reliable forms of online promoting, as can be determined by the number of Internet [...]

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List Building: A Great Way To Build A Business

Foreword By The Editor The following article on list building by Tim R Cooper is an excellent treatise on the correct way to build and maintain a stable and profitable mailing list. I recommend that you read it carefully as it contains a few dos and don’ts that those new to this field would do [...]

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Niche Newsletters

Foreword By The Author There are so many times when newsletters would serve as the ideal communication solution that it would be difficult to list them all. However, the common denominator with virtually every newsletter is that the readership consists of an easily defined group that have a need for regular news. A list of [...]

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Starting A Newsletter Business!

Foreword By The Author Anyone who has ever thought of starting a newsletter publishing business will want to read this new ebook by Mike Alexander. Not just a book of theory, like so many you see advertised on the Internet nowadays, this one was written from practical experience by someone who has actually done it. [...]

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The Power Of Newsletter Marketing (2)

Foreword By The Author In Part 1 of this article [The Power Of Newsletter Marketing (1)] we looked at the use of newsletters in their main PR role for small businesses in general terms, with an emphasis on local events. Before pressing on, let us review the reasoning behind PR and why it is so [...]

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The Power Of Newsletter Marketing (1)

Foreword By The Author To properly utilize the power of newsletter marketing, it is first necessary to understand the meaning and uses of Public Relations, since most definitions of each are interchangeable between the two. In other words, you need to think of newsletters in this context as the ‘communication arm’ of a PR campaign [...]

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