September 5th, 2009 by Mike
Foreword
This short article is really a collection of extremely concise reviews of programs and software that might be of interest if you are considering publishing your own newsletter.
How To Write A Newsletter
With this complete toolkit, Michael Green promises that he’ll virtually write your newsletter for you! The kit contains hundreds of ready-to-use, professionally written articles [...]
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August 12th, 2009 by Mike
What Is Targeted Email Marketing?
Put as simply as possible, targeted marketing means directing your promotional efforts at a specific group of potential prospects. In general, the easier it is to define the group concerned, the easier it will be to match their needs and wants with suitable products or services, as well as other things [...]
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August 12th, 2009 by Mike
Material That Readers Want To Read
To be successful a newsletter needs to contain lots of meaningful content. This doesn’t mean words of wisdom or correct grammar (these certainly help, of course) but content that the reader finds meaningful. The more you know about the reader, the easier it is to determine what content is meaningful.
Niche [...]
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August 12th, 2009 by Mike
Help and Guidance Resources
This is the second in a series of articles where the focus is on sourcing newsletter content on the Internet. The full sequence of articles is as follows:
Copyright Issues
Help and Guidance Resources
Subject Research
Content Providers
Writing Your Own Material
Image via Wikipedia
If you intend writing your own newsletter articles, or even just the occasional piece, [...]
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July 31st, 2009 by Mike
A Review
Would you like to have your newsletter virtually written for you? If so, you’re not alone! But that’s the promise that Michael Green makes for his How To Write A Newsletter complete toolkit! But is this kind of newsletter production actually possible? Well, not really! But that’s not to say that it should be [...]
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July 31st, 2009 by Mike
Not So Compelling Content
I recently got a flyer in my mailbox (my real one, not my electronic one) from a real estate agent. It led with a query about whether I was interested in selling my home and following with a list of properties in my area that were on the market. It was a [...]
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July 31st, 2009 by Mike
Promotional Newsletters
Newsletters, whether hard copy or ezines, can often be the most effective way to publicize and promote a business, especially small, owner-operated businesses and, in the case of ezines, those with a wide geographical reach. There are a number of reasons why this is so but, for the purpose of this article, I will [...]
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