March 10th, 2011 by Mike
Foreword By The Editor This article, written by Saleem Rana, is about article marketing as a strategy and the four reasons why you should incorporate it into your Internet marketing plans. Over the past few years, particularly since the introduction of the Web 2.0 concept and social networking, the details may have changed slightly, but [...]
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October 6th, 2010 by Mike
Foreword By The Editor The following article by Dhruv Patel covers the important subject of ‘list building’ and the steps to avoid if you want to ensure its efficiency. Efficiency, when we are talking about list building, comes down to response rates and there are a number of things that can bring this down. A [...]
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September 7th, 2010 by Mike
Foreword By The Editor This short but succinct article by Taylor Striplin covers, as its title says, the basics regarding creating a working ‘opt-in’ mailing list. This, for most marketers, is their most valuable tool because a list of loyal subscribers means a list of potential future customers that can be used over and over [...]
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June 16th, 2010 by Mike
Foreword By The Editor The following article gives a brief outline of the issues you need to consider if you wish to start email marketing and building an online mailing list. Email marketing is still one of the fastest and most reliable forms of online promoting, as can be determined by the number of Internet [...]
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May 28th, 2010 by Mike
Foreword By The Editor The following article on list building by Tim R Cooper is an excellent treatise on the correct way to build and maintain a stable and profitable mailing list. I recommend that you read it carefully as it contains a few dos and don’ts that those new to this field would do [...]
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July 31st, 2009 by Mike
Foreword By The Author Newsletters, whether hard copy or ezines, can often be the most effective way to publicize and promote a business, especially small, owner-operated businesses and, in the case of ezines, those with a wide geographical reach. There are a number of reasons why this is so but, for the purpose of this [...]
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