August 12th, 2009 by Mike
We all run out of ideas from time to time. Very often, all we need is a nudge in the right direction to get us back on track. If you need a few newsletter content ideas, or are just running out of steam, I hope this article helps by giving you a nudge.
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August 12th, 2009 by Mike
Foreword By The Author Non-profit newsletters are relatively easy to recognize as such and are usually provided as a service to members of a group with a common interest. The term ‘FOR-profit’, on the other hand, can easily be misunderstood, in relation to newsletters. For example, a non-profit organization might publish a newsletter that generates [...]
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August 12th, 2009 by Mike
Foreword By The Author Coming up with newsletter content ideas can sometimes tax even the most creative among us. If you are like me, you have times when new ideas just seem to pop into your head unasked but, frustratingly, other times when you can rack your brains for hours and still not come up [...]
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August 12th, 2009 by Mike
Foreword By The Author There are basically two kinds of email newsletter template: plain text and HTML. Each format has its own advantages and disadvantages so a publisher’s choice of one over the other needs to be carefully thought through. It’s the circumstances under which they operate, and the outcome they want, that will determine [...]
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August 12th, 2009 by Mike
Foreword By The Author If you are an independent sales agent or consultant, or a tradesman who works for himself, a regular newsletter is one of the best ways there is to promote your business. The better and more effective your business newsletter, the more your standing will grow as an expert in your field, [...]
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August 12th, 2009 by Mike
To be successful a newsletter needs to contain lots of meaningful content. This doesn’t mean words of wisdom or correct grammar (these certainly help, of course) but content that the reader finds meaningful. The more you know about the reader, the easier it is to determine what content is meaningful.
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August 12th, 2009 by Mike
Foreword By The Author Do you produce a regular newsletter? If the answer is no, then the next question must be “Why not?”. A bit blunt, do you think? Sure, but it must be asked because anyone with the responsibility of promoting any concern, whether it’s a non-profit or a commercial entity, must be aware [...]
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July 31st, 2009 by Mike
Foreword By The Author Communication is vital for any group. The best way to communicate regularly is with a newsletter where you can incorporate the group’s colors, logo, motto etc. A well-organized and properly produced newsletter full of meaningful content can enhance membership loyalty and cultivate a sense of belonging. Mike Alexander For all your [...]
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