Building An Opt-In Mailing List

Foreword By The Editor In this article by Bob Gill, various ways of building a mailing list easily are discussed, with the main emphasis being on two distinct tried and true methods. These are 1) co-registration, and 2) joint ventures. For further information please follow the links to be found in the About The Author [...]

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Effective Email Marketing

Foreword By The Editor This article by John Stewart espouses the value of email marketing. Out of the many alternative marketing strategies available online, email marketing, or bum marketing as it is sometimes known, is still as relevant as ever; and probably will remain so. After all, ‘content’ will always be king of the Internet. [...]

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