January 21st, 2010 by Mike
Foreword By Mike Alexander
The following article by Mark Victor Balotelli covers the use of anti-spam filtering for users of Microsoft Exchange. If you like this piece, be sure to read his thumbnail bio at the end of the article.
Spam Filtering
Image by Getty Images via Daylife
Email spam filtering is the process of organizing incoming email according [...]
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December 22nd, 2009 by Mike
Foreword By Mike Alexander
The following piece by Arthur Rewob covers email marketing for newbies or established marketers, who want to move into this area or improve their email results. It is included here because it is a well thought-out treatise on four of the most important steps that need to be taken. I hope you [...]
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December 10th, 2009 by Mike
Foreword By Mike Alexander
In accordance with our policy of including ‘email marketing‘ topics in this blog, we are pleased to post the following article by Matthew Krause. In it he espouses a few short and to-the-point tips on making your emails more acceptable and more likely to be read. Please also check out the About [...]
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November 26th, 2009 by Mike
Foreword By Mike Alexander
Creating a targeted email opt-in list is probably one of the most important things an online marketer can do. This article is by John Rhodes, whose short bio can be found at the end, covers the subject in a carefully prepared and logical way.
First Things First
Image by joiseyshowaa via Flickr
The pure truth [...]
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August 12th, 2009 by Mike
Recap
In Part (1) of this article we looked at targeted email marketing, first from the point of choosing an electronic newsletter (or ezine) over a transparently false ‘personal letter’ (unless, that is, you have a particular talent for creating them), and next we looked at what we need to know in order to ensure that our [...]
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August 12th, 2009 by Mike
What Is Targeted Email Marketing?
Put as simply as possible, targeted marketing means directing your promotional efforts at a specific group of potential prospects. In general, the easier it is to define the group concerned, the easier it will be to match their needs and wants with suitable products or services, as well as other things [...]
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August 12th, 2009 by Mike
The Competitive Advantage
If you are an independent sales agent or consultant, or a tradesman who works for himself, a regular newsletter is one of the best ways there is to promote your business. The better and more effective your business newsletter, the more your standing will grow as an expert in your field, the more [...]
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August 12th, 2009 by Mike
Using Events And Good Causes
In Part 1 of this article [The Power Of Newsletter Marketing (1)] we looked at the use of newsletters in their main PR role for small businesses in general terms, with an emphasis on local events. Before pressing on, let us review the reasoning behind PR and why it is so [...]
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August 12th, 2009 by Mike
Where PR Newsletters Fit In The Mix
To properly utilize the power of newsletter marketing, it is first necessary to understand the meaning and uses of Public Relations, since most definitions of each are interchangeable between the two. In other words, you need to think of newsletters in this context as the ‘communication arm’ of a [...]
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August 12th, 2009 by Mike
Business Communication
Big business, small business, non-profit business and the self-employed, could all improve their communications by running one or several business newsletters. There are so many options too. Promotional newsletters, employee newsletters, customer newsletters… the list of possibilities is practically endless.
Weighing Up The Pros And Cons
To get to the point where an owner or manager [...]
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Tags: email newsletter software, marketing by email, opt-in email marketing, spam filtering, spam reporting
