March 15th, 2010 by Mike
Foreword By The Editor This article, written by Pri Anish Vag, presents a simplified outline of project activities that need to be developed by businesses looking into the possibility of marketing by email. Mike Alexander For all your content needs go to ClipCopy Content Solutions Promotional Activity Email marketing is an essential promotional activity for [...]
Read the rest »
January 21st, 2010 by Mike
Foreword By The Editor The following article by Mark Victor Balotelli covers the use of anti-spam filtering for users of Microsoft Exchange. If you like this piece, be sure to read his thumbnail bio at the end of the article. Mike Alexander For all your content needs go to ClipCopy Content Solutions Spam Filtering Image [...]
Read the rest »
December 22nd, 2009 by Mike
Foreword By The Editor The following piece by Arthur Rewob covers email marketing for newbies or established marketers, who want to move into this area or improve their email results. It is included here because it is a well thought-out treatise on four of the most important steps that need to be taken. I hope [...]
Read the rest »
December 10th, 2009 by Mike
Foreword By The Editor In accordance with our policy of including ‘email marketing‘ topics in this blog, we are pleased to post the following article by Matthew Krause. In it he espouses a few short and to-the-point tips on making your emails more acceptable and more likely to be read. Please also check out the [...]
Read the rest »
November 26th, 2009 by Mike
Foreword By The Editor Creating a targeted email opt-in list is probably one of the most important things an online marketer can do. This article is by John Rhodes, whose short bio can be found at the end, covers the subject in a carefully prepared and logical way. Mike Alexander For all your content needs [...]
Read the rest »
August 12th, 2009 by Mike
Foreword By The Author In Part (1) of this article we looked at targeted email marketing, first from the point of choosing an electronic newsletter (or ezine) over a transparently false ‘personal letter’ (unless, that is, you have a particular talent for creating them), and next we looked at what we need to know in order [...]
Read the rest »
August 12th, 2009 by Mike
Foreword By The Author Put as simply as possible, targeted marketing means directing your promotional efforts at a specific group of potential prospects. In general, the easier it is to define the group concerned, the easier it will be to match their needs and wants with suitable products or services, as well as other things [...]
Read the rest »
August 12th, 2009 by Mike
Foreword By The Author If you are an independent sales agent or consultant, or a tradesman who works for himself, a regular newsletter is one of the best ways there is to promote your business. The better and more effective your business newsletter, the more your standing will grow as an expert in your field, [...]
Read the rest »
August 12th, 2009 by Mike
Foreword By The Author In Part 1 of this article [The Power Of Newsletter Marketing (1)] we looked at the use of newsletters in their main PR role for small businesses in general terms, with an emphasis on local events. Before pressing on, let us review the reasoning behind PR and why it is so [...]
Read the rest »
August 12th, 2009 by Mike
Foreword By The Author To properly utilize the power of newsletter marketing, it is first necessary to understand the meaning and uses of Public Relations, since most definitions of each are interchangeable between the two. In other words, you need to think of newsletters in this context as the ‘communication arm’ of a PR campaign [...]
Read the rest »
Tags: advertising, autoresponders, blog, business, email advertising, leads, marketing by email, software
