February 23rd, 2010 by Mike
Foreword By Mike Alexander
In this article by Arthur Rewob, the four stages of a successful email marketing campaign are outlined in the order that they need to be undertaken. I agree almost one hundred per cent with the advice given except for the question of message delivery schedules. In my opinion, these should be determined [...]
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August 12th, 2009 by Mike
Using Events And Good Causes
In Part 1 of this article [The Power Of Newsletter Marketing (1)] we looked at the use of newsletters in their main PR role for small businesses in general terms, with an emphasis on local events. Before pressing on, let us review the reasoning behind PR and why it is so [...]
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August 12th, 2009 by Mike
Where PR Newsletters Fit In The Mix
To properly utilize the power of newsletter marketing, it is first necessary to understand the meaning and uses of Public Relations, since most definitions of each are interchangeable between the two. In other words, you need to think of newsletters in this context as the ‘communication arm’ of a [...]
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August 11th, 2009 by Mike
Marketing Newsletters
There are three main reasons why marketing newsletters, when done properly, are so effective for most businesses. Or, in the case of marketing ezines, why they can offer such a comprehensive email marketing solution. The main focus, from the owner’s point of view, is usually her products or services or the field within which [...]
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Tags: blog, business, email lists, ezines, internet marketing, leads, list building, networking
