November 10th, 2009 by Mike
Foreword By The Editor This article by John Stewart espouses the value of email marketing. Out of the many alternative marketing strategies available online, email marketing, or bum marketing as it is sometimes known, is still as relevant as ever; and probably will remain so. After all, ‘content’ will always be king of the Internet. [...]
Read the rest »
October 22nd, 2009 by Mike
Foreword By The Editor This article by James Kimmel is an excellent appraisal of an online article submission tool by the name of Unique Article Wizard. It truly is an amazing piece of software that produces amazing results and finding it is a real ‘Eureka!’ moment for most users. There are so many inferior ‘copycat’ [...]
Read the rest »
August 12th, 2009 by Mike
Foreword By The Author CopyRIGHT or copyWRITE? They sound the same but have profoundly different meanings; and the key is in the spelling. A copywriter is a writer, usually of advertising copy. Copyright, on the other hand, is a right of ownership, ie the law as it applies to an original work, affording protection for [...]
Read the rest »
August 12th, 2009 by Mike
If you are not a professional writer, and don’t aspire to being one, but sometimes get burdened with the task of writing a newsletter or similar article, then you have probably found yourself at least once staring at a blank sheet wondering where to start. Welcome to the club!
Read the rest »
August 12th, 2009 by Mike
Foreword By The Author This is the fourth (and final) article in a series of where the focus is on sourcing newsletter content on the Internet. The full sequence of articles is as follows: Copyright Issues Help and Guidance Resources Subject Research Content Providers Mike Alexander For all your content needs go to ClipCopy Content [...]
Read the rest »
August 12th, 2009 by Mike
Foreword By The Author This is the second in a series of articles where the focus is on sourcing newsletter content on the Internet. The full sequence of articles is as follows: Copyright Issues Help and Guidance Resources Subject Research Content Providers Mike Alexander For all your content needs go to ClipCopy Content Solutions Writing [...]
Read the rest »
August 11th, 2009 by Mike
Foreword By The Author Article titles are not subject to quite the same rules of copyright as body text except where they may conveniently identify an original work. In other words, you may choose any title you like for an article, whether it’s an original work of your own or someone else’s, so long as [...]
Read the rest »
July 31st, 2009 by Mike
Foreword By The Author Newsletters are the perfect way to keep in touch with a ‘niche’ market. In fact, that is their main function. The term niche market, in its broadest sense, applies to free newsletters as well as subscription and marketing newsletters. Getting to know your readers will be much easier when you have [...]
Read the rest »