August 12th, 2009 by Mike
Where To Look For Ideas
We all run out of ideas from time to time. Very often, all we need is a nudge in the right direction to get us back on track. If you need a few newsletter content ideas, or are just running out of steam, I hope this article helps by giving you [...]
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August 12th, 2009 by Mike
Developing Ideas
Coming up with newsletter content ideas can sometimes tax even the most creative among us. If you are like me, you have times when new ideas just seem to pop into your head unasked but, frustratingly, other times when you can rack your brains for hours and still not come up with anything very [...]
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August 12th, 2009 by Mike
Simple Tips For Improving Newsletter Copy
I’m not even sure that there is such a word as ‘readability’. But perhaps the fact that you probably know what it means explains something important about the objective of this article. It is not about precisely correct words. It is not about precisely correct grammar or precisely correct punctuation. [...]
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August 12th, 2009 by Mike
Where PR Newsletters Fit In The Mix
To properly utilize the power of newsletter marketing, it is first necessary to understand the meaning and uses of Public Relations, since most definitions of each are interchangeable between the two. In other words, you need to think of newsletters in this context as the ‘communication arm’ of a [...]
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August 12th, 2009 by Mike
Content Providers
This is the fourth (and final) article in a series of where the focus is on sourcing newsletter content on the Internet. The full sequence of articles is as follows:
Copyright Issues
Help and Guidance Resources
Subject Research
Content Providers
Types of Providers
Individual Suppliers
Writers, artists and other creators of original works such as experts in particular fields, are well [...]
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August 12th, 2009 by Mike
Copyright Issues
This is the first in a series of four articles where the focus is on sourcing newsletter content on the Internet. The full sequence of topics covered in the series is as follows:
Copyright Issues
Help and Guidance Resources
Subject Research
Content Providers
Basic Understanding
It is really important that you have at least a basic understanding of copyright law [...]
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July 31st, 2009 by Mike
What Is Email Marketing?
There has been a lot of talk extolling the virtues of email marketing but there is not a lot of information about exactly what is meant by it. Is it just a matter of sending out normal emails or is there a standard method—and if so what is it? The answer is, [...]
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