Using The Power Of Newsletters To Communicate
Foreword By The Author No matter what type of newsletter you are producing, meaningful and effective newsletter content is essential if you want it to be read. This applies whether it’s for a non-profit concern such as a club, association, church or school, or a commercial newsletter such as for a retailer or other business. [...]
Foreword By The Author If you are an independent sales agent or consultant, or a tradesman who works for himself, a regular newsletter is one of the best ways there is to promote your business. The better and more effective your business newsletter, the more your standing will grow as an expert in your field, [...]
Tags: amusing anecdotes, cartoons, jokes, marketing by email, Newsletter Content, newsletter marketingForeword By The Author In Part 1 of this article [The Power Of Newsletter Marketing (1)] we looked at the use of newsletters in their main PR role for small businesses in general terms, with an emphasis on local events. Before pressing on, let us review the reasoning behind PR and why it is so [...]
Foreword By The Author To properly utilize the power of newsletter marketing, it is first necessary to understand the meaning and uses of Public Relations, since most definitions of each are interchangeable between the two. In other words, you need to think of newsletters in this context as the ‘communication arm’ of a PR campaign [...]
Foreword By The Author The TOC (Table Of Contents) section is the part of any newsletter content that is essentially a list of the major articles and features contained in that edition with pointers to where they appear. Newsletter fillers or secondary items are not normally included, as that would detract from its major purpose: [...]
Foreword By The Author Big business, small business, non-profit business and the self-employed, could all improve their communications by running one or several business newsletters. There are so many options too. Promotional newsletters, employee newsletters, customer newsletters… the list of possibilities is practically endless. Mike Alexander For all your content needs go to ClipCopy Content [...]
Foreword By The Author CopyRIGHT or copyWRITE? They sound the same but have profoundly different meanings; and the key is in the spelling. A copywriter is a writer, usually of advertising copy. Copyright, on the other hand, is a right of ownership, ie the law as it applies to an original work, affording protection for [...]
If you are not a professional writer, and don’t aspire to being one, but sometimes get burdened with the task of writing a newsletter or similar article, then you have probably found yourself at least once staring at a blank sheet wondering where to start. Welcome to the club!
Foreword By The Author Do you produce a regular newsletter? If the answer is no, then the next question must be “Why not?”. A bit blunt, do you think? Sure, but it must be asked because anyone with the responsibility of promoting any concern, whether it’s a non-profit or a commercial entity, must be aware [...]
Foreword By The Author This is the fourth (and final) article in a series of where the focus is on sourcing newsletter content on the Internet. The full sequence of articles is as follows: Copyright Issues Help and Guidance Resources Subject Research Content Providers Mike Alexander For all your content needs go to ClipCopy Content [...]
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