August 12th, 2009 by Mike
Simple Tips For Improving Newsletter Copy
I’m not even sure that there is such a word as ‘readability’. But perhaps the fact that you probably know what it means explains something important about the objective of this article. It is not about precisely correct words. It is not about precisely correct grammar or precisely correct punctuation. [...]
Read the rest »
August 12th, 2009 by Mike
Proliferation
Many people believe that the proliferation of spam (unsolicited commercial email or ‘UCE’) is leading to a future where email will become virtually unusable. Some think this is a gross exaggeration and that spam is nothing more than a minor irritation. Should newsletter publishers who distribute their tomes by email be concerned about what people [...]
Read the rest »
August 12th, 2009 by Mike
Help and Guidance Resources
This is the second in a series of articles where the focus is on sourcing newsletter content on the Internet. The full sequence of articles is as follows:
Copyright Issues
Help and Guidance Resources
Subject Research
Content Providers
Writing Your Own Material
Image via Wikipedia
If you intend writing your own newsletter articles, or even just the occasional piece, [...]
Read the rest »
July 31st, 2009 by Mike
Getting To Know Your Readers
Newsletters are the perfect way to keep in touch with a ‘niche’ market. In fact, that is their main function. The term niche market, in its broadest sense, applies to free newsletters as well as subscription and marketing newsletters. Getting to know your readers will be much easier when you have [...]
Read the rest »
July 31st, 2009 by Mike
Is There a Member’s Newsletter?
Communication is vital for any group. The best way to communicate regularly is with a newsletter where you can incorporate the group’s colors, logo, motto etc. A well-organized and properly produced newsletter full of meaningful content can enhance membership loyalty and cultivate a sense of belonging.
What’s So Special About Them?
Image via [...]
Read the rest »
Tags: editing, grammar, newsletter content ideas, newsletter copy, Newsletter Writing, proofing, punctuation
