August 12th, 2009 by Mike
Where To Look For Ideas
We all run out of ideas from time to time. Very often, all we need is a nudge in the right direction to get us back on track. If you need a few newsletter content ideas, or are just running out of steam, I hope this article helps by giving you [...]
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August 12th, 2009 by Mike
What Is A ‘For-Profit’ Newsletter?
Non-profit newsletters are relatively easy to recognize as such and are usually provided as a service to members of a group with a common interest. The term ‘FOR-profit’, on the other hand, can easily be misunderstood, in relation to newsletters. For example, a non-profit organization might publish a newsletter that generates [...]
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August 12th, 2009 by Mike
Developing Ideas
Coming up with newsletter content ideas can sometimes tax even the most creative among us. If you are like me, you have times when new ideas just seem to pop into your head unasked but, frustratingly, other times when you can rack your brains for hours and still not come up with anything very [...]
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August 12th, 2009 by Mike
Table Of Contents
The TOC section is the part of any newsletter content that is essentially a list of the major articles and features contained in that edition with pointers to where they appear. Newsletter fillers or secondary items are not normally included, as that would detract from its major purpose: being a navigational aid, a [...]
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August 12th, 2009 by Mike
Do You Produce a Regular Newsletter?
If the answer is no, then the next question must be “Why not?”. A bit blunt, do you think? Sure, but it must be asked because anyone with the responsibility of promoting any concern, whether it’s a non-profit or a commercial entity, must be aware of the power of newsletters [...]
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August 12th, 2009 by Mike
Content Providers
This is the fourth (and final) article in a series of where the focus is on sourcing newsletter content on the Internet. The full sequence of articles is as follows:
Copyright Issues
Help and Guidance Resources
Subject Research
Content Providers
Types of Providers
Individual Suppliers
Writers, artists and other creators of original works such as experts in particular fields, are well [...]
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August 11th, 2009 by Mike
Marketing Newsletters
There are three main reasons why marketing newsletters, when done properly, are so effective for most businesses. Or, in the case of marketing ezines, why they can offer such a comprehensive email marketing solution. The main focus, from the owner’s point of view, is usually her products or services or the field within which [...]
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July 31st, 2009 by Mike
Not So Compelling Content
I recently got a flyer in my mailbox (my real one, not my electronic one) from a real estate agent. It led with a query about whether I was interested in selling my home and following with a list of properties in my area that were on the market. It was a [...]
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