Using The Power Of Newsletters To Communicate
Using Events And Good Causes
In Part 1 of this article [The Power Of Newsletter Marketing (1)] we looked at the use of newsletters in their main PR role for small businesses in general terms, with an emphasis on local events. Before pressing on, let us review the reasoning behind PR and why it is so [...]
Where PR Newsletters Fit In The Mix
To properly utilize the power of newsletter marketing, it is first necessary to understand the meaning and uses of Public Relations, since most definitions of each are interchangeable between the two. In other words, you need to think of newsletters in this context as the ‘communication arm’ of a [...]
Do You Produce a Regular Newsletter?
If the answer is no, then the next question must be “Why not?”. A bit blunt, do you think? Sure, but it must be asked because anyone with the responsibility of promoting any concern, whether it’s a non-profit or a commercial entity, must be aware of the power of newsletters [...]
Copyright Issues
This is the first in a series of four articles where the focus is on sourcing newsletter content on the Internet. The full sequence of topics covered in the series is as follows:
Copyright Issues
Help and Guidance Resources
Subject Research
Content Providers
Basic Understanding
It is really important that you have at least a basic understanding of copyright law [...]
Promotional Newsletters
Newsletters, whether hard copy or ezines, can often be the most effective way to publicize and promote a business, especially small, owner-operated businesses and, in the case of ezines, those with a wide geographical reach. There are a number of reasons why this is so but, for the purpose of this article, I will [...]
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