January 5th, 2010 by Mike
Foreword By The Editor The basic simplicity and effectiveness of press release marketing is given a brief airing in this piece by Brock Hamilton. If you haven’t yet tried this particular marketing method, rest assured it works well for newsletter promotions. It is always best to ease yourself into a new strategy such as this in order [...]
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December 22nd, 2009 by Mike
Foreword By The Editor The following piece by Arthur Rewob covers email marketing for newbies or established marketers, who want to move into this area or improve their email results. It is included here because it is a well thought-out treatise on four of the most important steps that need to be taken. I hope [...]
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August 12th, 2009 by Mike
Foreword By The Author In Part (1) of this article we looked at targeted email marketing, first from the point of choosing an electronic newsletter (or ezine) over a transparently false ‘personal letter’ (unless, that is, you have a particular talent for creating them), and next we looked at what we need to know in order [...]
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August 12th, 2009 by Mike
Foreword By The Author Put as simply as possible, targeted marketing means directing your promotional efforts at a specific group of potential prospects. In general, the easier it is to define the group concerned, the easier it will be to match their needs and wants with suitable products or services, as well as other things [...]
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August 12th, 2009 by Mike
Foreword By The Author If you are an independent sales agent or consultant, or a tradesman who works for himself, a regular newsletter is one of the best ways there is to promote your business. The better and more effective your business newsletter, the more your standing will grow as an expert in your field, [...]
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August 12th, 2009 by Mike
Foreword By The Author In Part 1 of this article [The Power Of Newsletter Marketing (1)] we looked at the use of newsletters in their main PR role for small businesses in general terms, with an emphasis on local events. Before pressing on, let us review the reasoning behind PR and why it is so [...]
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August 12th, 2009 by Mike
Foreword By The Author To properly utilize the power of newsletter marketing, it is first necessary to understand the meaning and uses of Public Relations, since most definitions of each are interchangeable between the two. In other words, you need to think of newsletters in this context as the ‘communication arm’ of a PR campaign [...]
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August 12th, 2009 by Mike
Foreword By The Author Big business, small business, non-profit business and the self-employed, could all improve their communications by running one or several business newsletters. There are so many options too. Promotional newsletters, employee newsletters, customer newsletters… the list of possibilities is practically endless. Mike Alexander For all your content needs go to ClipCopy Content [...]
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Tags: advertising, business, email marketing newsletters, newsletter marketing, Newsletter Solutions
