August 12th, 2009 by Mike
Foreword By The Author Non-profit newsletters are relatively easy to recognize as such and are usually provided as a service to members of a group with a common interest. The term ‘FOR-profit’, on the other hand, can easily be misunderstood, in relation to newsletters. For example, a non-profit organization might publish a newsletter that generates [...]
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August 12th, 2009 by Mike
Foreword By The Author In Part 1 of this article [The Power Of Newsletter Marketing (1)] we looked at the use of newsletters in their main PR role for small businesses in general terms, with an emphasis on local events. Before pressing on, let us review the reasoning behind PR and why it is so [...]
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August 12th, 2009 by Mike
Foreword By The Author To properly utilize the power of newsletter marketing, it is first necessary to understand the meaning and uses of Public Relations, since most definitions of each are interchangeable between the two. In other words, you need to think of newsletters in this context as the ‘communication arm’ of a PR campaign [...]
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July 31st, 2009 by Mike
Foreword By The Author Newsletters, whether hard copy or ezines, can often be the most effective way to publicize and promote a business, especially small, owner-operated businesses and, in the case of ezines, those with a wide geographical reach. There are a number of reasons why this is so but, for the purpose of this [...]
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