January 5th, 2010 by Mike
Foreword By Mike Alexander
The basic simplicity and effectiveness of press release marketing is given a brief airing in this piece by Brock Hamilton. If you haven’t yet tried this particular marketing method, rest assured it works well for newsletter promotions. It is always best to ease yourself into a new strategy such as this in order to [...]
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September 5th, 2009 by Mike
Foreword
This short article is really a collection of extremely concise reviews of programs and software that might be of interest if you are considering publishing your own newsletter.
How To Write A Newsletter
With this complete toolkit, Michael Green promises that he’ll virtually write your newsletter for you! The kit contains hundreds of ready-to-use, professionally written articles [...]
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August 21st, 2009 by Mike
The Language Of Publishing
101 Newsletter Answers is not about the mechanics of newsletter publishing but we thought the inclusion of this page might be useful, especially for newcomers to the field. Every line of work has it’s own language, or jargon, and publishing (together with it’s associated fields) is no exception. In fact, like most [...]
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August 13th, 2009 by Mike
The Voice Of Experience
Anyone who has ever thought of starting a newsletter publishing business will want to read this new ebook by Mike Alexander. Not just a book of theory, like so many you see advertised on the Internet nowadays, this one was written from practical experience by someone who has actually done it.
Due Out [...]
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August 12th, 2009 by Mike
Plain Text Or HTML?
There are basically two kinds of email newsletter template: plain text and HTML. Each format has its own advantages and disadvantages so a publisher’s choice of one over the other needs to be carefully thought through. It’s the circumstances under which they operate, and the outcome they want, that will determine which [...]
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August 12th, 2009 by Mike
The Promise
As a genuine software tool it had great appeal. Many similarly promoted programs are often little more than a list of submission directories together with instructions that need following. Ezine Announcer’s main promise was that it actually takes the hard work out of the necessary actions. A one or two click solution, if you [...]
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August 12th, 2009 by Mike
Business Communication
Big business, small business, non-profit business and the self-employed, could all improve their communications by running one or several business newsletters. There are so many options too. Promotional newsletters, employee newsletters, customer newsletters… the list of possibilities is practically endless.
Weighing Up The Pros And Cons
To get to the point where an owner or manager [...]
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August 12th, 2009 by Mike
CopyRIGHT and CopyWRITE
They sound similar but have profoundly different meanings; and the key is in the spelling. A copywriter is a writer, usually of advertising copy. Copyright, on the other hand, is a right of ownership, ie the law as it applies to an original work, affording protection for the owner who is usually, but [...]
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August 12th, 2009 by Mike
Proliferation
Many people believe that the proliferation of spam (unsolicited commercial email or ‘UCE’) is leading to a future where email will become virtually unusable. Some think this is a gross exaggeration and that spam is nothing more than a minor irritation. Should newsletter publishers who distribute their tomes by email be concerned about what people [...]
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August 11th, 2009 by Mike
Marketing Newsletters
There are three main reasons why marketing newsletters, when done properly, are so effective for most businesses. Or, in the case of marketing ezines, why they can offer such a comprehensive email marketing solution. The main focus, from the owner’s point of view, is usually her products or services or the field within which [...]
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Tags: advertising, business, email marketing newsletters, newsletter marketing, Newsletter Solutions
