January 5th, 2010 by Mike
Foreword By The Editor The basic simplicity and effectiveness of press release marketing is given a brief airing in this piece by Brock Hamilton. If you haven’t yet tried this particular marketing method, rest assured it works well for newsletter promotions. It is always best to ease yourself into a new strategy such as this in order [...]
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September 5th, 2009 by Mike
Foreword By The Author This short article is really a collection of extremely concise reviews of programs and software that might be of interest if you are considering publishing your own newsletter. Mike Alexander For all your content needs go to ClipCopy Content Solutions How To Write A Newsletter With this complete toolkit, Michael Green [...]
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August 21st, 2009 by Mike
Foreword By The Author 101 Newsletter Answers is not about the mechanics of newsletter publishing but we thought the inclusion of this page might be useful, especially for newcomers to the field. Every line of work has it’s own language, or jargon, and publishing (together with it’s associated fields) is no exception. In fact, like [...]
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August 13th, 2009 by Mike
Foreword By The Author Anyone who has ever thought of starting a newsletter publishing business will want to read this new ebook by Mike Alexander. Not just a book of theory, like so many you see advertised on the Internet nowadays, this one was written from practical experience by someone who has actually done it. [...]
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August 12th, 2009 by Mike
Foreword By The Author There are basically two kinds of email newsletter template: plain text and HTML. Each format has its own advantages and disadvantages so a publisher’s choice of one over the other needs to be carefully thought through. It’s the circumstances under which they operate, and the outcome they want, that will determine [...]
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August 12th, 2009 by Mike
Foreword By The Author As a genuine software tool it had great appeal. Many similarly promoted programs are often little more than a list of submission directories together with instructions that need following. Ezine Announcer’s main promise was that it actually takes the hard work out of the necessary actions. Mike Alexander For all your [...]
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August 12th, 2009 by Mike
Foreword By The Author Big business, small business, non-profit business and the self-employed, could all improve their communications by running one or several business newsletters. There are so many options too. Promotional newsletters, employee newsletters, customer newsletters… the list of possibilities is practically endless. Mike Alexander For all your content needs go to ClipCopy Content [...]
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August 12th, 2009 by Mike
Foreword By The Author CopyRIGHT or copyWRITE? They sound the same but have profoundly different meanings; and the key is in the spelling. A copywriter is a writer, usually of advertising copy. Copyright, on the other hand, is a right of ownership, ie the law as it applies to an original work, affording protection for [...]
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August 12th, 2009 by Mike
Foreword By The Author Many people believe that the proliferation of spam (unsolicited commercial email or ‘UCE’) is leading to a future where email will become virtually unusable. Some think this is a gross exaggeration and that spam is nothing more than a minor irritation. Should newsletter publishers who distribute their tomes by email be [...]
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August 11th, 2009 by Mike
Foreword By The Author There are three main reasons why marketing newsletters, when done properly, are so effective for most businesses. Or, in the case of marketing ezines, why they can offer such a comprehensive email marketing solution. The main focus, from the owner’s point of view, is usually her products or services or the [...]
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Tags: advertising, business, email marketing newsletters, newsletter marketing, Newsletter Solutions
