Improving Niche Newsletter Content

July 31st, 2009 by Mike

Foreword By The Author Newsletters are the perfect way to keep in touch with a ‘niche’ market. In fact, that is their main function. The term niche market, in its broadest sense, applies to free newsletters as well as subscription and marketing newsletters. Getting to know your readers will be much easier when you have [...]

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Email Pitfalls For Ezine Publishers

July 31st, 2009 by Mike

Foreword By The Author Spam generally means unsolicited commercial (bulk) email. If your situation is anything like mine, you will receive quite enough email already without having to deal with masses of spam as well. I now receive, on average, over 500 unasked for and unwanted messages a day, and it’s still increasing. I know [...]

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Email Newsletter Software

July 31st, 2009 by Mike

Foreword By The Author Email newsletters, sometimes known as e-newsletters, online newsletters or more commonly nowadays ezines, fulfill exactly the same purpose as their hard copy equivalents in the ‘real world’ and, like them, have software designed for them particularly. They are (usually) regular bulletins sent to a well-defined group of potential readers that contain [...]

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