November 23rd, 2009 by Mike
Foreword By Mike Alexander
The following five tips for freelance writers by Kyle M. Deighton (see the thumbnail bio at the end of the article) will, in her own words, help you to go from a novice freelance writer to a seasoned pro.
Getting Started
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Anyone who has tried their hand at it knows that freelance [...]
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October 30th, 2009 by Mike
Foreword By Mike Alexander
Article marketing goes hand in hand with newsletter writing for obvious reasons. Or perhaps for you it is not so obvious? The fact is that newsletter content consists very largely of articles and publishers need to be aware of the potential for the dual role their articles can play. They can serve [...]
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October 22nd, 2009 by Mike
Foreword By Mike Alexander
This article by James Kimmel is an excellent appraisal of an online article submission tool by the name of Unique Article Wizard. It truly is an amazing piece of software that produces amazing results and finding it is a real ‘Eureka!’ moment for most users. There are so many inferior ‘copycat’ products [...]
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August 12th, 2009 by Mike
Practical Considerations
Two main considerations have a bearing on whether or not color or graphics should be used in a newsletter, and if so, to what extent. The type of newsletter is one, and method of production is the other. The second of these, of course, might be dependant on what in-house devices and expertise are [...]
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August 12th, 2009 by Mike
Simple Tips For Improving Newsletter Copy
I’m not even sure that there is such a word as ‘readability’. But perhaps the fact that you probably know what it means explains something important about the objective of this article. It is not about precisely correct words. It is not about precisely correct grammar or precisely correct punctuation. [...]
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August 12th, 2009 by Mike
Using Events And Good Causes
In Part 1 of this article [The Power Of Newsletter Marketing (1)] we looked at the use of newsletters in their main PR role for small businesses in general terms, with an emphasis on local events. Before pressing on, let us review the reasoning behind PR and why it is so [...]
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August 12th, 2009 by Mike
Where PR Newsletters Fit In The Mix
To properly utilize the power of newsletter marketing, it is first necessary to understand the meaning and uses of Public Relations, since most definitions of each are interchangeable between the two. In other words, you need to think of newsletters in this context as the ‘communication arm’ of a [...]
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August 12th, 2009 by Mike
Table Of Contents
The TOC section is the part of any newsletter content that is essentially a list of the major articles and features contained in that edition with pointers to where they appear. Newsletter fillers or secondary items are not normally included, as that would detract from its major purpose: being a navigational aid, a [...]
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August 12th, 2009 by Mike
Material That Readers Want To Read
To be successful a newsletter needs to contain lots of meaningful content. This doesn’t mean words of wisdom or correct grammar (these certainly help, of course) but content that the reader finds meaningful. The more you know about the reader, the easier it is to determine what content is meaningful.
Niche [...]
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August 12th, 2009 by Mike
Writing For The Reader
When producing a newsletter, try to focus attention primarily on your core readership. By ‘core readership’ I mean a representative group of readers that stay in the forefront of your mind when you are planning and putting together each edition. These are the people you need to stay with you regardless of [...]
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Tags: ezine articles, ezine content, free newsletter content ideas, Newsletter Content, Newsletter Writing
