August 12th, 2009 by Mike
Foreword By The Author CopyRIGHT or copyWRITE? They sound the same but have profoundly different meanings; and the key is in the spelling. A copywriter is a writer, usually of advertising copy. Copyright, on the other hand, is a right of ownership, ie the law as it applies to an original work, affording protection for [...]
Read the rest »
August 12th, 2009 by Mike
If you are not a professional writer, and don’t aspire to being one, but sometimes get burdened with the task of writing a newsletter or similar article, then you have probably found yourself at least once staring at a blank sheet wondering where to start. Welcome to the club!
Read the rest »
August 12th, 2009 by Mike
Foreword By The Author This is the first in a series of four articles where the focus is on sourcing newsletter content on the Internet. The full sequence of topics covered in the series is as follows: Copyright Issues Help and Guidance Resources Subject Research Content Providers Mike Alexander For all your content needs go [...]
Read the rest »
August 11th, 2009 by Mike
Foreword By The Author Article titles are not subject to quite the same rules of copyright as body text except where they may conveniently identify an original work. In other words, you may choose any title you like for an article, whether it’s an original work of your own or someone else’s, so long as [...]
Read the rest »
August 11th, 2009 by Mike
Foreword By The Author There are three main reasons why marketing newsletters, when done properly, are so effective for most businesses. Or, in the case of marketing ezines, why they can offer such a comprehensive email marketing solution. The main focus, from the owner’s point of view, is usually her products or services or the [...]
Read the rest »
July 31st, 2009 by Mike
Foreword By The Author Newsletters are the perfect way to keep in touch with a ‘niche’ market. In fact, that is their main function. The term niche market, in its broadest sense, applies to free newsletters as well as subscription and marketing newsletters. Getting to know your readers will be much easier when you have [...]
Read the rest »
July 31st, 2009 by Mike
Foreword By The Author Would you like to have your newsletter virtually written for you? If so, you’re not alone! But that’s the promise that Michael Green makes for his How To Write A Newsletter complete toolkit! But is this kind of newsletter production actually possible? Well, not really! But that’s not to say that [...]
Read the rest »