October 20th, 2010 by Mike
Foreword By The Editor The following article by Danielle Deray focuses on the ‘viralization’, if there is such a word, of email marketing campaigns. What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth [...]
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October 6th, 2010 by Mike
Foreword By The Editor The following article by Dhruv Patel covers the important subject of ‘list building’ and the steps to avoid if you want to ensure its efficiency. Efficiency, when we are talking about list building, comes down to response rates and there are a number of things that can bring this down. A [...]
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September 20th, 2010 by Mike
Foreword By The Author Email marketing is all about utilizing electronic mail as a means of communicating with a target audience of customers, prospects, etc. It is still probably one of the most powerful marketing methods available to today’s online marketers—provided it is done properly. Among its many benefits is the fact that it operates [...]
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March 1st, 2010 by Mike
Foreword By The Editor This article on autoresponders is provided by Emma Johnson; I hope you find it enlightening and useful. For more information and advice, be sure to read the last paragraph headed About The Author, where you will find a number of links to material covering this subject further. Mike Alexander For all [...]
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November 6th, 2009 by Mike
Foreword By The Editor The following article on email marketing for retailers has kindly been submitted for your enlightenment by Pri Anish Vag, to whom we are very grateful. As stated in the article, this form of customer contact is not used to anything like the extent that is warranted by the amount of goodwill [...]
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August 12th, 2009 by Mike
Foreword By The Author Non-profit newsletters are relatively easy to recognize as such and are usually provided as a service to members of a group with a common interest. The term ‘FOR-profit’, on the other hand, can easily be misunderstood, in relation to newsletters. For example, a non-profit organization might publish a newsletter that generates [...]
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August 12th, 2009 by Mike
Foreword By The Author Big business, small business, non-profit business and the self-employed, could all improve their communications by running one or several business newsletters. There are so many options too. Promotional newsletters, employee newsletters, customer newsletters… the list of possibilities is practically endless. Mike Alexander For all your content needs go to ClipCopy Content [...]
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