January 21st, 2010 by Mike
Foreword By The Editor The following article by Mark Victor Balotelli covers the use of anti-spam filtering for users of Microsoft Exchange. If you like this piece, be sure to read his thumbnail bio at the end of the article. Mike Alexander For all your content needs go to ClipCopy Content Solutions Spam Filtering Image [...]
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November 26th, 2009 by Mike
Foreword By The Editor Creating a targeted email opt-in list is probably one of the most important things an online marketer can do. This article is by John Rhodes, whose short bio can be found at the end, covers the subject in a carefully prepared and logical way. Mike Alexander For all your content needs [...]
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November 10th, 2009 by Mike
Foreword By The Editor This article by John Stewart espouses the value of email marketing. Out of the many alternative marketing strategies available online, email marketing, or bum marketing as it is sometimes known, is still as relevant as ever; and probably will remain so. After all, ‘content’ will always be king of the Internet. [...]
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August 12th, 2009 by Mike
Foreword By The Author Many people believe that the proliferation of spam (unsolicited commercial email or ‘UCE’) is leading to a future where email will become virtually unusable. Some think this is a gross exaggeration and that spam is nothing more than a minor irritation. Should newsletter publishers who distribute their tomes by email be [...]
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August 11th, 2009 by Mike
Foreword By The Author There are three main reasons why marketing newsletters, when done properly, are so effective for most businesses. Or, in the case of marketing ezines, why they can offer such a comprehensive email marketing solution. The main focus, from the owner’s point of view, is usually her products or services or the [...]
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July 31st, 2009 by Mike
Foreword By The Author Email newsletters, sometimes known as e-newsletters, online newsletters or more commonly nowadays ezines, fulfill exactly the same purpose as their hard copy equivalents in the ‘real world’ and, like them, have software designed for them particularly. They are (usually) regular bulletins sent to a well-defined group of potential readers that contain [...]
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Tags: email newsletter software, marketing by email, opt-in email marketing, spam filtering, spam reporting
