January 21st, 2010 by Mike
Foreword By Mike Alexander
The following article by Mark Victor Balotelli covers the use of anti-spam filtering for users of Microsoft Exchange. If you like this piece, be sure to read his thumbnail bio at the end of the article.
Spam Filtering
Image by Getty Images via Daylife
Email spam filtering is the process of organizing incoming email according [...]
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November 26th, 2009 by Mike
Foreword By Mike Alexander
Creating a targeted email opt-in list is probably one of the most important things an online marketer can do. This article is by John Rhodes, whose short bio can be found at the end, covers the subject in a carefully prepared and logical way.
First Things First
Image by joiseyshowaa via Flickr
The pure truth [...]
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November 10th, 2009 by Mike
Foreword By Mike Alexander
This article by John Stewart espouses the value of email marketing. Out of the many alternative marketing strategies available online, email marketing, or bum marketing as it is sometimes known, is still as relevant as ever; and probably will remain so. After all, ‘content’ will always be king of the Internet.
A List [...]
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August 12th, 2009 by Mike
Proliferation
Many people believe that the proliferation of spam (unsolicited commercial email or ‘UCE’) is leading to a future where email will become virtually unusable. Some think this is a gross exaggeration and that spam is nothing more than a minor irritation. Should newsletter publishers who distribute their tomes by email be concerned about what people [...]
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August 11th, 2009 by Mike
Marketing Newsletters
There are three main reasons why marketing newsletters, when done properly, are so effective for most businesses. Or, in the case of marketing ezines, why they can offer such a comprehensive email marketing solution. The main focus, from the owner’s point of view, is usually her products or services or the field within which [...]
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July 31st, 2009 by Mike
Opt-In Email Marketing
Email newsletters, sometimes known as e-newsletters, online newsletters or more commonly nowadays ezines, fulfill exactly the same purpose as their hard copy equivalents in the ‘real world’ and, like them, have software designed for them particularly. They are (usually) regular bulletins sent to a well-defined group of potential readers that contain news, information [...]
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Tags: email newsletter software, marketing by email, opt-in email marketing, spam filtering, spam reporting
