December 14th, 2009 by Mike
Foreword By Mike Alexander
This article by Ben Pate is right on target as far as reviewing printer toner cartridges is concerned. The issues raised are discussed in a moderate fashion and with a degree of detachment sufficient to generate confidence in the reader that the subject being covered has been critically assessed.
Competition
Image by TranceMist via [...]
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November 23rd, 2009 by Mike
Foreword By Mike Alexander
The most popular form of distribution for newsletters nowadays is electronically, which is why most of the articles here are written from that point of view. However, we are still not quite at a stage of development where email and e-newsletters are totally dominant. Therefore, there is still a place in the scheme of [...]
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August 21st, 2009 by Mike
The Language Of Publishing
101 Newsletter Answers is not about the mechanics of newsletter publishing but we thought the inclusion of this page might be useful, especially for newcomers to the field. Every line of work has it’s own language, or jargon, and publishing (together with it’s associated fields) is no exception. In fact, like most [...]
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August 12th, 2009 by Mike
Practical Considerations
Two main considerations have a bearing on whether or not color or graphics should be used in a newsletter, and if so, to what extent. The type of newsletter is one, and method of production is the other. The second of these, of course, might be dependant on what in-house devices and expertise are [...]
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August 12th, 2009 by Mike
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Are You Getting Your Share?
Are you getting the volume of newsletter business you should? When you come to be recognized as the local newsletter expert you can have all the newsletter business you want. Being an expert means having confidence in the power of newsletters and being able and willing to advise clients [...]
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