January 26th, 2010 by Mike
Foreword By The Author There are so many times when newsletters would serve as the ideal communication solution that it would be difficult to list them all. However, the common denominator with virtually every newsletter is that the readership consists of an easily defined group that have a need for regular news. A list of [...]
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November 23rd, 2009 by Mike
Foreword By The Editor The most popular form of distribution for newsletters nowadays is electronically, which is why most of the articles here are written from that point of view. However, we are still not quite at a stage of development where email and e-newsletters are totally dominant. Therefore, there is still a place in the scheme [...]
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August 21st, 2009 by Mike
Foreword By The Author 101 Newsletter Answers is not about the mechanics of newsletter publishing but we thought the inclusion of this page might be useful, especially for newcomers to the field. Every line of work has it’s own language, or jargon, and publishing (together with it’s associated fields) is no exception. In fact, like [...]
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August 12th, 2009 by Mike
Foreword By The Author Two main considerations have a bearing on whether or not color or graphics should be used in a newsletter, and if so, to what extent. The type of newsletter is one, and method of production is the other. The second of these, of course, might be dependant on what in-house devices [...]
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August 12th, 2009 by Mike
Foreword By The Author In Part (1) of this article we looked at targeted email marketing, first from the point of choosing an electronic newsletter (or ezine) over a transparently false ‘personal letter’ (unless, that is, you have a particular talent for creating them), and next we looked at what we need to know in order [...]
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August 12th, 2009 by Mike
Foreword By The Author Do you want your computer to pay for itself? Then use what you already have! Forget all the hype you hear about the Internet. 90% of it is complete drivel. But it’s a technical revolution isn’t it? Sure, and its going to revolutionize the way we work and a lot of [...]
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August 12th, 2009 by Mike
Foreword By The Author Image via Wikipedia Are you getting the volume of newsletter business you should? When you come to be recognized as the local newsletter expert you can have all the newsletter business you want. Being an expert means having confidence in the power of newsletters and being able and willing to advise [...]
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July 31st, 2009 by Mike
Foreword By The Author Would you like to have your newsletter virtually written for you? If so, you’re not alone! But that’s the promise that Michael Green makes for his How To Write A Newsletter complete toolkit! But is this kind of newsletter production actually possible? Well, not really! But that’s not to say that [...]
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July 31st, 2009 by Mike
Foreword By The Author Email newsletters, sometimes known as e-newsletters, online newsletters or more commonly nowadays ezines, fulfill exactly the same purpose as their hard copy equivalents in the ‘real world’ and, like them, have software designed for them particularly. They are (usually) regular bulletins sent to a well-defined group of potential readers that contain [...]
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July 31st, 2009 by Mike
Foreword By The Author I recently got a flyer in my mailbox (my real one, not my electronic one) from a real estate agent. It led with a query about whether I was interested in selling my home and following with a list of properties in my area that were on the market. It was [...]
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