November 26th, 2009 by Mike
Foreword By Mike Alexander
Creating a targeted email opt-in list is probably one of the most important things an online marketer can do. This article is by John Rhodes, whose short bio can be found at the end, covers the subject in a carefully prepared and logical way.
First Things First
Image by joiseyshowaa via Flickr
The pure truth [...]
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October 30th, 2009 by Mike
Foreword By Mike Alexander
Article marketing goes hand in hand with newsletter writing for obvious reasons. Or perhaps for you it is not so obvious? The fact is that newsletter content consists very largely of articles and publishers need to be aware of the potential for the dual role their articles can play. They can serve [...]
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August 12th, 2009 by Mike
Do You Want Yours To Pay For Itself?
Then use what you already have! Forget all the hype you hear about the Internet. 90% of it is complete drivel. But it’s a technical revolution isn’t it? Sure, and its going to revolutionize the way we work and a lot of other things, but it’s basically a [...]
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August 12th, 2009 by Mike
Subject Research
This is the third in a series of articles where the focus is on sourcing newsletter content on the Internet. The full sequence of articles is as follows:
Copyright Issues
Help and Guidance Resources
Subject Research
Content Providers
Database Without Structure
Making the most of the Internet is a matter of making use of the (often) huge amount of data [...]
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August 12th, 2009 by Mike
Help and Guidance Resources
This is the second in a series of articles where the focus is on sourcing newsletter content on the Internet. The full sequence of articles is as follows:
Copyright Issues
Help and Guidance Resources
Subject Research
Content Providers
Writing Your Own Material
Image via Wikipedia
If you intend writing your own newsletter articles, or even just the occasional piece, [...]
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July 31st, 2009 by Mike
Not So Compelling Content
I recently got a flyer in my mailbox (my real one, not my electronic one) from a real estate agent. It led with a query about whether I was interested in selling my home and following with a list of properties in my area that were on the market. It was a [...]
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Tags: blog, business, email marketing newsletters, marketing by email, opt-in email marketing, seo, small business email marketing
