Starting A Newsletter Business!

Foreword By The Author Anyone who has ever thought of starting a newsletter publishing business will want to read this new ebook by Mike Alexander. Not just a book of theory, like so many you see advertised on the Internet nowadays, this one was written from practical experience by someone who has actually done it. [...]

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Why ‘Reader Attitude’ Is Important

When producing a newsletter, try to focus attention primarily on your core readership. By ‘core readership’ I mean a representative group of readers that stay in the forefront of your mind when you are planning and putting together each edition.

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‘Membership’ Newsletters

Foreword By The Author Communication is vital for any group and the best way to communicate regularly is by newsletters. They allow news and items of special interest to the group to be covered in a way that appeals to them, such as by the inclusion of ‘jargon’ for example. Club or Association-specific news, such [...]

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Improving Niche Newsletter Content

Foreword By The Author Newsletters are the perfect way to keep in touch with a ‘niche’ market. In fact, that is their main function. The term niche market, in its broadest sense, applies to free newsletters as well as subscription and marketing newsletters. Getting to know your readers will be much easier when you have [...]

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